I've seen this happen a number of times... You work real hard to position your business just right in your target market only to find that the people buying aren't in your target market. What do you do? Well, some businesses decide that should reposition their business to reach their intended … Read more about Are The Right Customers Using Your Business?
Why? Why not? I've been thinking about this a lot since David Armano talked about it at SOBCon last year. His basic point was that "blogging is a commodity. Anyone can do it. We are human beings with passions and interests that come out in our blogsâ€”not the other way around. Stop calling … Read more about Do You Call Yourself A Blogger?
Positioning is one of the biggest, most foundation keys to success. It's certainly true in sports. In baseball, if your defense is positioned wrong, the other team can more easily score runs. In basketball, both offense and defense are decided by how players are positioned on the floor. Get it … Read more about Is Your Business Out of Position?
What does it take to be remarkable? According to Seth Godin the path to being remarkable is paved by stones of curiosity. I'd have to agree. If you're not curious about things, about processes, about life - and about your business, you have little hope of growth; of change. Yet success in business … Read more about You Need To Be Curious To Be Remarkable
In truth, having a web-based business isn't difficult. What's difficult is getting really clear about who you are, what you do and who you do it for. The problem is, there are tons of approaches for doing this which sometimes leads to confusion. Do I need to write a business plan? What about … Read more about 3 Easy Steps to Creating a Web-based Business
Want to know one of the biggest secrets to social marketing? It's really quite simple... People share things they find enjoyable, helpful or interesting with people they know. In other words, people pass it on. That's what social marketing is about - passing it on. But sometimes we forget. … Read more about Small Business Marketing Tip: Use Word of Mouth
A couple of days back I was speaking with a client of mine. She's a life coach who wants to know better how to use the web (and soon her blog) to increase her marketing reach and, ultimately, her business. We spent the better part of an hour talking about how a blog, when used well, can become a … Read more about In Business, Make It About The Relationship First
We all want more traffic to our site, right? While there are numerous ways to drive more traffic to your site, one of the most effective and far-reachings ways is to link build. Link building is simply the way you get more links to your site. The more links you have, the more traffic you'll get, … Read more about 15 Amazing Interviews About Link Building
I can't tell you how many calls and emails I get from small business owners who have had a bad experience with their web designer or their marketing coach. It seems so common. Maybe 1 in 3 of the people who contact me do so because they've not gotten what they've needed from the person they're … Read more about Be Careful Who You Ask For Help With Your Business
Boy, that's an exciting headline, huh? What could possibly be the most important thing you could be doing to market your coaching or consulting business? Most marketing experts will tell you it's clearly branding your business or creating your comprehensive marketing plan. Both those are certainly … Read more about How To Become A Successful Consultant or Coach: The Best Advice
Ever lose your client calendar? Well, neither had I...until Friday. By some odd combination of keystrokes, I deleted my client calendar within Apple's iCal. iCal is neat in that I can have multiple calendars that can service different puposes. I have different calendars for family, home, personal … Read more about Small Business Tips: Don't Lose Your Client Calendar
Some of the best advice I've ever heard has come in unassuming moments in casual conversation. Moments when I was relaxed and just open to something new. I can recall many moments like that with my grandfather. My grandfather loved birds. He used to sit for hours watching finches fly in and out of … Read more about Small Business Advice: Listen For Unexpected Wisdom