Do we still need email newsletters (or ezines, as some call it)? Many websites today are setup to get visitors onto a newsletter list. When you read the copy on their site, much of it is geared toward selling you a free report or workbook. And how do you get this workbook? You have to 'pay' with … Read more about If You Blog Do You Need An E-Newsletter?
Are You Having A Conversation With Your Niche Audience?
You'd think the latest question Liz asked me would be simple to answer. And on the surface it is. Yet, I've needed an extra day to think about where to take this one2one conversation next. When you go around the Internet, what mistake do you see most often? That's her question. Think about it for a … Read more about Are You Having A Conversation With Your Niche Audience?
Can Your Audience Tell You What You Do?
How well can your clients, customers and prospects explain what you do? This is one of the questions that every business owner needs to be asking themselves all the time. Too often, we focus so much on developing our business that we forget why we're developing our business in first place. Sure, … Read more about Can Your Audience Tell You What You Do?
The Key To Promoting Your Business Is…
What Liz and I have been discussing in our latest one2one conversation. Most recently, I asked Liz the question: What do you feel is necessary to create an effective strategy to promote a business? Okay, so I didn't ask a light-weight question. I know that. Just like I know there's no one right … Read more about The Key To Promoting Your Business Is…
Do You Make This Marketing (and Blogging) Mistake?
Or do you get that it's not about you? That's right. If you're the business owner - it's not about you. So, then, who is it about? It's about me - the client, the customer, the patron, the prospect - whatever term we want to use to mean, "who you're in business for." If you're blogging, it's who … Read more about Do You Make This Marketing (and Blogging) Mistake?
7 Ways To Make Your Clients Fall In Love With You
Would you like your customers and clients to promote your business for you? Of course you do, right? Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking, states that around 80% of online shopping time is spent researching products (and services) rather than … Read more about 7 Ways To Make Your Clients Fall In Love With You
How To Become A Successful Consultant or Coach: The Best Advice
Boy, that's an exciting headline, huh? What could possibly be the most important thing you could be doing to market your coaching or consulting business? Most marketing experts will tell you it's clearly branding your business or creating your comprehensive marketing plan. Both those are certainly … Read more about How To Become A Successful Consultant or Coach: The Best Advice
How Do You Use Social Media To Grow Your Business?
One thing I can say about myself is I don't stand still much. It seems I'm always to understand more of what and why I think, feel and believe the way I do. In my personal life, I don't often rest on good enough. Instead, I strive to be a better man, a better husband, a better parent, a better son, … Read more about How Do You Use Social Media To Grow Your Business?
Understanding How Social Networking Works
You've heard the term social networking, right? But do you really understand what it's about? I've found that while many have heard the term, most don't know what it really means. Yet, most of us are engaged in social networking dozens of times each day. How? Well, if you tell a friend … Read more about Understanding How Social Networking Works
How Is Marketing About Relationships?
Is marketing about transactions? Is it about communication? Is it about conversations? Or is it about relationships? Of course, marketing isn't about one thing in particular. Yet marketing tends to focus on one, specific outcome - often the transaction. But what happens if we only focus on … Read more about How Is Marketing About Relationships?
SOBCon07…Sharing Our Best Conference 2007
Liz had been telling me (that's she and I on the right) for weeks that SOBCon07 (link to pictures) was going to be a different kind of conference. How? She kept telling me that we were going to take the comment box to the conference room. Boy, did that ever happen. From when I arrived on … Read more about SOBCon07…Sharing Our Best Conference 2007
Link Lovin' & Huge Huggin' To All My New Friends From SOBCon
I had an amazing weekend at SOBCon07 in Chicago over the weekend. My write up will come next. But first, I want to send out some link love and a whole bunch of huge, bear hugs to every person who was there. Each of you inspired me to be a better blogger personal publisher, and a better person. I'm … Read more about Link Lovin' & Huge Huggin' To All My New Friends From SOBCon