If you search Google for any topic, you'll find people calling themselves experts. From marketing experts to parenting experts to weight loss experts, they're everywhere. Pick an area of interest and I'm sure you'll find people calling themselves experts. But how do they know they're experts? Is … Read more about Who Else Wants to Be An Expert?
5 Things Marketing Gurus Need To Learn From Bloggers
The other day I made this comment on Mike Sansone's post My Struggle With Web Developers. ...I face the same uphill battle but from a different group...so called marketing coaches. Three of my four top referring sources think negatively about blogging. They see it as personal journals about useless … Read more about 5 Things Marketing Gurus Need To Learn From Bloggers
I Guess I Really Am Becoming An S.O.B.
A Successful and Outstanding Blogger, that is. Liz Strauss from Successful Blog recently donned me and a few others with the title over the weekend. I can't speak for the others, but I sure am grateful to be in her Hall of Fame. Here are higlights from my acceptance speech this morning: (Wiping … Read more about I Guess I Really Am Becoming An S.O.B.
What Are You? Marketer, Consultant, Coach? How About Teacher!
Last week Kathy Sierra wrote a post, Marketing Should Be Education, Education Should Be Marketing, that I haven't been able to stop thinking about. In the post, Kathy does a nice job explain what she thinks marketing and education could to learn from each other. ...in my perfect world, marketers and … Read more about What Are You? Marketer, Consultant, Coach? How About Teacher!
How Simplicity Can Lead to Success
French pilot and author Antoine de Saint-Exupery once wrote: A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away. This statement, to me is one of the most profound when it comes to design. The web, specifically, is cluttered … Read more about How Simplicity Can Lead to Success
Give Your Website A Chance to Help Grow Your Business
I love being inspired. This morning, I read Biana Babinsky's post, Stop Cold Calling. In it, she offers a three step plan for those starting out with online marketing. Define your target market Create/revise your web site to make it an effective sales tool Use online marketing techniques to … Read more about Give Your Website A Chance to Help Grow Your Business
One 'Real' Reason Small Business Owners Should Blog
All right, the cat's out of the bag. I am much more than just a website designer. Healthy WebDesign is all about helping small business owners use the web to plan, develop, execute and grow their business. So yeah, I design the website. But I also help my clients get clear in their objectives and … Read more about One 'Real' Reason Small Business Owners Should Blog
Is Failure Good?
I was going through my feedreader, catching up on some blog posts that I fell behind on. Lots of good stuff. But one post, in particular, caught my eye - 10 Business Lessons from a Snarky Entrepreneur, by the venerable Steve Pavlina. Bullet item number 5 reads: Fail your way forward.� Recognize … Read more about Is Failure Good?
How My Traffic Doubled in Two Weeks
Being a web business developer, I know quite a bit about strategy, planning and marketing a static small business website. I know how to drive traffic and convert that traffic down a marketing pipeline into your products and services. It's basically just a formula, mostly. Over the years I've seen … Read more about How My Traffic Doubled in Two Weeks
Let's All Be More Co-opetitive.
It looks like I hit a nerve with my post Why Would I Possibly Want to Link to My Competition? So over the weekend, I poked around the blogosphere and found a nice post from Steve Rubel, about co-opetition. According to it's wiki co-opetition focuses on cooperation between companies in imperfectly … Read more about Let's All Be More Co-opetitive.
Why Would I Possibly Want to Link to My Competition?
Think about it, you've worked so hard to get that visitor to your site. You've designed, edited, optimized and submitted your site 'til it's just right. Now that you've 'got 'em,' you need to keep 'em, right? You gotta convert 'em! And the last thing you want 'em to do is leave your site for the … Read more about Why Would I Possibly Want to Link to My Competition?
How I'm Getting Clear What To Do With My Blog
After blogging for a few months, I'm beginning to understand what it takes to create a successful small business blog. First off, it requires good planning. Meaning...be very clear what you're blogging about. Initially, I decided this blog was going to be about how to effectively market a small or … Read more about How I'm Getting Clear What To Do With My Blog