The goal of your website copy is to get your prospects to identify themselves in your business. You want to show them clearly that you understand their problems and can provide a unique and workable solution. One way to do this is through testimonials and case studies. You know, something like … Read more about How Being A Superhero to Your Clients Can Hurt Your Business
Do You Brand Yourself in Your Blog Comments?
Last week I had the priviledge of speaking with blog consultant Mike Sansone of Converstations.com and BlogTalkRadio. Mike is one of the organizers of, and a speaker at, SOBCon07 this May in Chicago. Mike and I talked for quite some time, covering many topics. There certainly were highlights I took … Read more about Do You Brand Yourself in Your Blog Comments?
Some Bloggers That Might Interest You
Blogs don't become successful on their own. They need help. I can say without a doubt that my blogging success is directly related the links other bloggers have tossed me. Thanks to all of you, by the way. So, here are some bloggers I know. Many are beginning their blogs. Some may interest you. … Read more about Some Bloggers That Might Interest You
Who Else Wants to Be An Expert?
If you search Google for any topic, you'll find people calling themselves experts. From marketing experts to parenting experts to weight loss experts, they're everywhere. Pick an area of interest and I'm sure you'll find people calling themselves experts. But how do they know they're experts? Is … Read more about Who Else Wants to Be An Expert?
Here's a Great Example of How Not To Use Your Comments
A couple of weeks ago I posted a rather benign comment on Aweber's Blog. The title of the post was How to Tie a Download To Your Opt-in Form. The post was about how to assure that you're collecting a valid email address in exchange for a download. Aweber is an email list management and … Read more about Here's a Great Example of How Not To Use Your Comments
How My Traffic Doubled in Two Weeks
Being a web business developer, I know quite a bit about strategy, planning and marketing a static small business website. I know how to drive traffic and convert that traffic down a marketing pipeline into your products and services. It's basically just a formula, mostly. Over the years I've seen … Read more about How My Traffic Doubled in Two Weeks
