Let's face it, people do business with people - not with businesses. A business owner may like, want and need something that a marketing coach, for instance, offers. But the single biggest reason they hire the firm is because of the people they meet, talk to and build relationships … Read more about Are You Building Trust With Your Target Audience?
Does It Have to Be Called a Blog?
I've had this conversation going about how best to write for both new and non bloggers while still writing for my blog-based target audience. One of the most intriguing posts that came out of this was John Wesley's 'Blog' is a Hideous Word. He writes: Blog is a hideous word. I cringe every time I … Read more about Does It Have to Be Called a Blog?
What's Good For Your Target Audience IS What's Good For Your Business
Recently, Kathy Sierra of Creating Passionate Users wrote an interesting post on what she calls the secret of Loveocracy. You should read it, if you haven't. It's a great post that highlights what's good for your target audience is what's good for your business. The secret is simply this: you have a … Read more about What's Good For Your Target Audience IS What's Good For Your Business
Target Audience Is Not A Noun…It's A Verb!
Of anyone, I know that building a small, service-oriented business is hard work. I've had three businesses, including two very different approaches to web development, in the past nine years. All three have been service focused. Each has been successful. And all have required quite a bit of effort … Read more about Target Audience Is Not A Noun…It's A Verb!
Blogging Is About 'Meeting' Your Readers
I've been blogging for almost five weeks. So what have I learned? Well, I've been thinking about that for the past few days. The list, not surprisingly, is rather long. Sure, I had watched many blogs over the last year, learning what I could from the links in my feed reader. That education … Read more about Blogging Is About 'Meeting' Your Readers