Want To Increase Sales? There's almost limitless methods for doing so. And all those methods boil down to one thing: Be in front of your audience when they need you. That's it. That's the key to increasing your sales. Think about it, when you're at a restaurant, do you care with the bathroom is? … Read more about How To Get More Clients & Increase Sales Right Now!
Small Business Positioning: What’s Your Market?
There are lots of keys to creating a successful business. Yet the one that I've found to be most important - and often most lacking in small businesses is positioning. There's lots of definitions of positioning because the term is often used along side branding. The definition that I gravitate to … Read more about Small Business Positioning: What’s Your Market?
Are The Right Customers Using Your Business?
I've seen this happen a number of times... You work real hard to position your business just right in your target market only to find that the people buying aren't in your target market. What do you do? Well, some businesses decide that should reposition their business to reach their intended … Read more about Are The Right Customers Using Your Business?
Is Your Business Out of Position?
Positioning is one of the biggest, most foundation keys to success. It's certainly true in sports. In baseball, if your defense is positioned wrong, the other team can more easily score runs. In basketball, both offense and defense are decided by how players are positioned on the floor. Get it … Read more about Is Your Business Out of Position?
Are You An Expert If You Can't Share What You Know?
You know what you know, right? You know something that other's don't. Or at least your perspective on a topic is unique. But does any of that matter of you can't communicate it? From my post yesterday, How Not Knowing Something Makes You More Of An Expert, an interesting conversation emerged. I … Read more about Are You An Expert If You Can't Share What You Know?
Small Business Advice: Admit Your Lack of Knowledge
Does being an expert mean you have to know more than everyone else? Not according to Confucius. He once advised, "When you do not know a thing, to allow that you do not know it-this is knowledge." In other words, we should not only know what we know, but also what we don't know. Hence, it's in … Read more about Small Business Advice: Admit Your Lack of Knowledge
Small Business Branding: What Do People Remember?
As I'm restructuring my business offers, I've been struggling a bit with branding. Though I help my clients with this all the time, it's seems hard to help myself. No worries, I do have some excellent brand experts in my corner. While branding was fresh on my mind the other day, I stumbled across a … Read more about Small Business Branding: What Do People Remember?