It's difficult to develop a website to promote your practice without clarity. Clarity in vision. Clarity in message. Clarity in audience. Clarity in need. So often I talk to people who are fuzzy about having a website. They know they need one. But their lack of clarity stops them from moving … Continue reading »
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Your website is the face of your business on the web. And for many, it's the face of your business - period. As such, it's your most important platform for connecting to new, potential clients. But for many people, their website is missing some very critical elements. These missing elements are … Continue reading »
There are three ways to create offers your audience wants: Create what you want, regardless of what people in your audience wants. Create what you think the people in your target audience wants. Create what the people in your target audience tells you they want. Well, the first option … Continue reading »
You know, I tell my clients all the time that if you don't like your website, you won't use it. But I never thought that it applied to me. Yet, I stopped liking my old dmiracle.com design a long time ago. I found it clunky and difficult to use. I found it not very fun or interesting to look at. I … Continue reading »
With small businesses one fact is true today, your business website should be a central hub for your business. Your business website should effectively represent your brand while providing ways for your leads to easily engage you. All roads in your business should lead back to your website, … Continue reading »
Let me guess, when it comes to your small business, you hate selling. Just the idea of it makes your stomach turn a bit. It seems dishonest and dirty. And you've convinced yourself that it's pretty much unnecessary to sell. Somehow you can get more clients and customers without having to deal with … Continue reading »