“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.” – Antoine de Saint Exupery.
Now, of course, there’s no such thing as a perfect homepage. But we can get close.
Take a look at your homepage. Go ahead, I’ll wait.
Okay, so as you look at it, what’s absolutely essential? I don’t mean what do you want there. I mean what parts of your homepage are critical to communicating with people how you can help them?
Be careful here. What you need on your homepage and what you visitors need is probably different.
You probably believe you need a way to every offer, program, course, webinar you sell.
But is that what they need? Is that what they’re looking for?
In most cases, your homepage is the introduction to the work you do. It’s the gateway to learning more about how you solve the problems people came for. It’s the cruise guide directing them to the right place.
But it needs to be clear and focused to do so.
Everything single thing you have on your homepage can take your visitor’s attention. Do you want them to focus on things they’re not ready to buy? Or reading pages that aren’t going to lead them to a call-to-action? Of course not.
You want to take away every distraction on your homepage. Remove everything that doesn’t take them directly to where they need to go to decide whether you can help them or not.
Remember, your homepage isn’t complete until you’ve removed everything you possibly can to make it as clear, focused and simple as possible.
Let me know how it goes.