“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.” – Antoine de Saint Exupery.
Now, of course, there’s no such thing as a perfect homepage. But we can get close.
Take a look at your homepage. Go ahead, I’ll wait.
Okay, so as you look at it, what’s absolutely essential? I don’t mean what do you want there. I mean what parts of your homepage are critical to communicating with people how you can help them?
