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Is It Time To Phase Out Your Sidebar?

It seems like sidebars on websites have been around as long as websites themselves.

Initially, they were meant to improve the usability of your site. They often had navigation menus, links to blog posts and other popular content, and displayed offers and things you wanted your visitors to find.

Yet sidebars have always created clutter. What’s more, they’ve been a distraction from the main reason people come to your website – to read your content.

And that’s because over time they’ve been hijacked by marketers looking to display opt-in forms, ads and other promotional content that doesn’t always add much value to the visitor’s experience.

I know, I sound like a heretic saying that sidebars create clutter and don’t add to the visitor’s experience. After all, we all know that we need out email list opt-in in our sidebar. How else will people find it and subscribe?

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Simplify Your Navigation Menu

When it comes to your website, simplicity rules! 

And no place is that truer than with the links you put in your navigation menu.

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Remove All Distractions from Your Homepage

“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.” – Antoine de Saint Exupery.

Now, of course, there’s no such thing as a perfect homepage. But we can get close.

Take a look at your homepage. Go ahead, I’ll wait.

Okay, so as you look at it, what’s absolutely essential? I don’t mean what do you want there. I mean what parts of your homepage are critical to communicating with people how you can help them?

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5 Most Common Website Mistakes to Fix Right Now

We all make mistakes. That’s true in our lives. And it’s true with our websites.

Sometimes in the midst of building our websites we miss some very important bits – like making our phone number easy to find or not hiding our best content.

Here’s 5 of the most common website mistakes I see that you want to fix right now:

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4 Simple Steps to Improve Your Homepage

On just about every website, your homepage will be seen by more people than any other page. Your homepage, hence, is really the most important page of your website. 

If people don’t immediately connect to what you’re about and what you can do for them, they’ll simply go somewhere else. 

So getting your homepage right is critical to having your website help you get clients.

But one thing to consider – you don’t want a homepage that tries to do everything. You want your homepage to let people know their in the right place and then get them to click deeper into your website. In other words, keep your homepage simple, clear, easy-to-use and without a bunch of clutter.

Let’s take a look at 5 things you can do to improve your homepage:

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