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3 Signs Your Website Needs an Urgent Update

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After a while everything gets old, worn out or beyond repair.

This weekend my son asked me, “Dad, why did you throw away your drill?”

Now I love to tinker and build things. And I love using my drill. It’s got over 20 years of paint stains, scratches and dents – each reminding me of a project.

But a couple weeks ago the motor went out. It died just as I was driving the last screw on a dollhouse I was putting together for my girls. A few turns with a screwdriver and the screw was set.

But there I stood pushing the trigger over and over again. I fiddled with batteries, even banged it a few times on the workbench. But it was dead.

Everything wears out and needs replacing

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How to Create Offers Your Audience Wants to Buy

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There are so many important elements of having a website that delivers you clients. Your site’s design, layout, content, etc – these are all important things.

But when it comes down to it the most critical part of your website are your offers. Whether it’s the free product you use to get email signups or your most premium client package, the way you create your offers is vital to whether people will respond or not.

Basically, you have three ways to create your offers:

  1. You can create the offers you want without any concern for what your audience wants (this happens more than you think).
  2. You can create offers that you think the people in your target audience want (this is the norm).
  3. You can create the offers the people in your target audience tell you they want.

Well, the first option doesn’t work?

That should be clear. If you just create the offers you want and don’t really think about your audience wants, it’s pretty likely they’re not going to buy what you offer.

The second option can work.

And that’s because guessing does work from time to time. Some times you’ll guess right and people will buy your offers. But maybe just as often, or more, you’ll guess wrong and be disappointed in the results.

The third option works every time.

This only makes sense. Just stop and think for a second. If someone tells you what they want and you create what they want doesn’t it only make sense that they’ll buy what you create?

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5 Website Hacks You Can Do Right Now to Attract More Clients

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Every coach wants to attract more clients.

You have your website. You even write and article here and there. But why is it so difficult to attract more clients?

Well, once someone is on your website, what are you doing to get them to stay and to inquire about your business?

Here are five quick hacks you can make to your website that will help you attract more clients – paying clients:

1. A very clear and very visible call to action

What’s the single most important action you want people to take on your website? Whatever it is, make it incredible easy for people to find. And include your call to action on every single page and blog post on your website.

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5 Signs You Have Website Overwhelm (& What To Do About It)

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If we’re honest, most of us have some sort of overwhelm with our websites.

Either there’s too much we’re told we have to do to have a successful website. Or the technology hurdles become so high that we’re paralyzed by them.

The fact is website overwhelm is a real thing. Often we can feel like we’re alone, swimming in the vast ocean, surrounded by sharks with no sight of land in any direction. And this can be quite daunting.

Yet, even worse than daunting our website overwhelm can get us stuck and keep us there. It can make us feel incompetent or incapable. And our website overwhelm can flat out make us give up trying all together.

But it really doesn’t have to be this way. Website (and business) skills are simply things we can learn. If you remember that everything in our lives we’ve learned since birth – language, walking, reading, writing, etc. Combine that with riding a bike, driving a car, using email, and a million other things and it should be obvious that we’ve learned how to do a lot of things.

But before we can learn we have to deal with our website overwhelm and how it affects us. So here’s 5 signs that we’re overwhelmed by our websites and what we can do about it.

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Why Life Coaches Have Marketing All Wrong

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If you’re a life coach, business coach, leadership coach, spiritual coach – heck, any sort of coach at all – you may want to pay attention to this post…

Do you know that you’re not really marketing your coaching practice to a target audience, that you’re not communicating to a niche market, and that you won’t find your next coaching clients if you ‘engage a marketplace?’

It’s so true. Yet most of the websites that promote life coaches seem to think that’s exactly what they’re doing – talking to a market or an audience.

Is your life coaching website getting you coaching clients?

If you ask a life coach whether their website is getting them coaching clients – most often the answer is no. I know this for a fact because I teach coaches how to use their websites – really their entire web presence – to build a following and get more coaching clients. And most of the life coaches I work with come to me with website copy that is trying to speak to an audience.

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