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Is It Time To Phase Out Your Sidebar?

It seems like sidebars on websites have been around as long as websites themselves.

Initially, they were meant to improve the usability of your site. They often had navigation menus, links to blog posts and other popular content, and displayed offers and things you wanted your visitors to find.

Yet sidebars have always created clutter. What’s more, they’ve been a distraction from the main reason people come to your website – to read your content.

And that’s because over time they’ve been hijacked by marketers looking to display opt-in forms, ads and other promotional content that doesn’t always add much value to the visitor’s experience.

I know, I sound like a heretic saying that sidebars create clutter and don’t add to the visitor’s experience. After all, we all know that we need out email list opt-in in our sidebar. How else will people find it and subscribe?

[Read more…]

4 Simple Steps to Improve Your Homepage

On just about every website, your homepage will be seen by more people than any other page. Your homepage, hence, is really the most important page of your website. 

If people don’t immediately connect to what you’re about and what you can do for them, they’ll simply go somewhere else. 

So getting your homepage right is critical to having your website help you get clients.

But one thing to consider – you don’t want a homepage that tries to do everything. You want your homepage to let people know their in the right place and then get them to click deeper into your website. In other words, keep your homepage simple, clear, easy-to-use and without a bunch of clutter.

Let’s take a look at 5 things you can do to improve your homepage:

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5 Steps to a Great Website

After more than 20 years of building websites I’ve found that most people don’t really know how to properly plan their site. After all, your website is usually the first thing people look at.

The most effective approach to planning a great website is to work backwards, by answering the following 5 questions:

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The 9 Reasons People Leave Your Website

The 9 Reasons People Leave Your Website

You’ve put a lot of time, money and effort into your website. Your writing is compelling. Your design is professional. And thanks to the bits of marketing you’ve done, your site is getting traffic. Yet so many people leave your website.

So they why aren’t more people signing up for your list or calling you about your service?

I get asked about this every single day. Most people see their website like that quote from the movie Field of Dreams – “if you built it, they will come.” Unfortunately people signing up for your list or contacting you for help requires a special combination of factors.

The problems I see daily are the mistakes you’re making that cause people to leave your website. So if you’re having trouble getting people to take action on your website, consider whether you’re site has one or more of the following problems:

Here’s 9 reasons people leave your website before taking action.

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5 Clear Steps to Having a Great Website

5 Clear Steps to Having a Great Website

You want to have a great website. Here’s how:

Over the last 20 years I’ve helped more than 2,000 people plan and build their website.

What I found is that most people really have no idea how to properly plan their site. And why should they? Unless you’ve built hundreds of websites, you have no reason to know what makes a great website.

Whether they find your online, meet you in person or get referred by a friend, every one of your prospective clients will look at your website.

This is really important. If your site sucks, is unorganized, looks dated or isn’t readable on their smart phone, you’ll like lose them before they ever get in touch with you.

But we can fix that. We can make your website present your work in the best light. And the right approach to planning a great website is to work backwards, by answering the following 5 questions: [Read more…]

Four Foundational Website Questions That Gets You Clients

Four-Foundational-Website-Questions

So, you want to use your website to find clients – great!

Depending on who you listen to, there’s so much you need to do in order to successfully use your website. It doesn’t seem to matter whether you’re a life coach, business consultant or holistic healer, getting clients through your website takes time, energy and even a little bit of money.

More than anything, you need a plan.

You need to know what your website is about. You need it to clearly communicate how you and your service helps people. Moreover, you to set clear goals of what your website needs to achieve for you.

That’s the first step. Some would say you next need a business plan, a marketing plan and a clear revenue model (you do need to know how you’re going to make money, after all).

But I think it’s much simpler than all that.

[Read more…]

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