What's Good For Your Target Audience IS What's Good For Your Business

Recently, Kathy Sierra of Creating Passionate Users wrote an interesting post on what she calls the secret of Loveocracy. You should read it, if you haven't. It's a great post that highlights what's good for your target audience is what's good for your business. The secret is simply this: you have a … Read more about What's Good For Your Target Audience IS What's Good For Your Business

5 Things Marketing Gurus Need To Learn From Bloggers

The other day I made this comment on Mike Sansone's post My Struggle With Web Developers. ...I face the same uphill battle but from a different group...so called marketing coaches. Three of my four top referring sources think negatively about blogging. They see it as personal journals about useless … Read more about 5 Things Marketing Gurus Need To Learn From Bloggers

What Are You? Marketer, Consultant, Coach? How About Teacher!

Last week Kathy Sierra wrote a post, Marketing Should Be Education, Education Should Be Marketing, that I haven't been able to stop thinking about. In the post, Kathy does a nice job explain what she thinks marketing and education could to learn from each other. ...in my perfect world, marketers and … Read more about What Are You? Marketer, Consultant, Coach? How About Teacher!

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