Most of the the small business owners I work focus an abundant of time on their marketing. They put tons of effort into crafting their marketing message, polishing their marketing funnel and fine-tuning how they generate leads. And often, they do so before any of this produces new … Read more about Why Your Marketing May Not Be The Reason You're Not Getting More Clients
So there's more talk of economic stimulus for our sluggish U.S. economy. If this is going to be like the previous stimulus then we can guess it's not going to be much of a help, right? As a Life Coach, a Business Coach, or a Holistic Healer you probably have been feeling the affects of the slow … Read more about 4 Step Economic Stimulus Plan for Life Coaches (& Other Small Businesses)
Let's face it, our economy here in the U.S. is in trouble. As a nation, and as individuals, we've out-spent our means and overextended our lives while saving less than ever before in history. And after decades of being inflated, it appears our economy is entering a readjustment period. This isn't, … Read more about In Troubled Economic Times, Be Smart & Be Bold
How do you define success in your business? It's a question I ask every client - and most of the prospects I ever speak with. The interesting thing for me is how often the people I speak with don't have a specific answer. Sure, we can come up with just about anything on the fly. Yet it's not … Read more about How Do You Measure Success…and Why You Should
Imagine if you developed subdivisions and built houses for a living. What would it be like if you built a bunch of beautiful homes complete with garages and drives, but didn't build the streets that connect them? How could you possibly sell all your homes and develop a thriving community if people … Read more about Without a Community, Your Website is Useless
Poke around the web and you'll find numerous opinions on why, as a small business owner, you should be blogging. Some say you should blog to increase your reach. Blogs can certainly help you reach a larger audience faster, and often cheaper, than your usual website. Toss in social media and you can … Read more about The Absolute, #1 Reason Small Business Owners Should Be Blogging
Want To Increase Sales? There's almost limitless methods for doing so. And all those methods boil down to one thing: Be in front of your audience when they need you. That's it. That's the key to increasing your sales. Think about it, when you're at a restaurant, do you care with the bathroom is? … Read more about How To Get More Clients & Increase Sales Right Now!
How do you market your business? Many small business owners focus on creating the best products and services based on their skills, knowledge and abilities. Then they go out and find people who need or want what they have to offer. Sometimes it works and you build a successful business around … Read more about How to Market Your Small Business: Meet Customers Where They Are
The internet is almost magical. Think about it...you put up a few pages of text on a website and you have the potential for a business. People can view your site, read your copy and decide if they want to work with you. And blogs make it even more magical. You can easily write more content and … Read more about Need More Clients? Reach Beyond Your Website!
Susan is a life coach. She's been working with clients ever since she received her certification. First with a few friends and later with the referrals her friends sent her. Of course one of those referrals taught her about marketing and helped her get a website up. Everything seemed to be going … Read more about Having Trouble Getting More Clients? Consider Yourself Unemployed
Yesterday I had an interesting, but short, conversation on Twitter where I said, "The key to a successful small business - find a highly specific, targeted niche and dominate it!" And I meant every word. I work with business owners all the time who aren't sure about what they want, what they're … Read more about Why You Want to Find Your Niche Market and Then Dominate It!
If you're paying attention to the media you know that we're are headlong into some hard economic times. Banks are failing, investment firms are in financial trouble and the housing markets across the nation are suffering. Things are so bad here in Michigan, the state with the worst economy in the … Read more about Why You Shouldn't Be Afraid of The Economic Crisis