If you're a life coach, business coach, leadership coach, spiritual coach - heck, any sort of coach at all - you may want to pay attention to this post... Do you know that you're not really marketing your coaching practice to a target audience, that you're not communicating to a niche market, and … Read more about Why Life Coaches Have Marketing All Wrong
5 Clear Steps to Having a Great Website
You want to have a great website. Here's how: Over the last 20 years I've helped more than 2,000 people plan and build their website. What I found is that most people really have no idea how to properly plan their site. And why should they? Unless you've built hundreds of websites, you have no … Read more about 5 Clear Steps to Having a Great Website
Four Foundational Website Questions That Gets You Clients
So, you want to use your website to find clients - great! Depending on who you listen to, there's so much you need to do in order to successfully use your website. It doesn't seem to matter whether you're a life coach, business consultant or holistic healer, getting clients through your website … Read more about Four Foundational Website Questions That Gets You Clients
8 Common & Critical Small Business Website Mistakes You Don’t Want to Make
With small businesses one fact is true today, your business website should be a central hub for your business. Your business website should effectively represent your brand while providing ways for your leads to easily engage you. All roads in your business should lead back to your website, … Read more about 8 Common & Critical Small Business Website Mistakes You Don’t Want to Make
Why Your Marketing May Not Be The Reason You're Not Getting More Clients
Most of the the small business owners I work focus an abundant of time on their marketing. They put tons of effort into crafting their marketing message, polishing their marketing funnel and fine-tuning how they generate leads. And often, they do so before any of this produces new … Read more about Why Your Marketing May Not Be The Reason You're Not Getting More Clients
4 Step Economic Stimulus Plan for Life Coaches (& Other Small Businesses)
So there's more talk of economic stimulus for our sluggish U.S. economy. If this is going to be like the previous stimulus then we can guess it's not going to be much of a help, right? As a Life Coach, a Business Coach, or a Holistic Healer you probably have been feeling the affects of the slow … Read more about 4 Step Economic Stimulus Plan for Life Coaches (& Other Small Businesses)
Why You Need To Invest In Your Business
Are you investing in your business? I'm not just talking about time. Of course you're investing time, right? If you're not, then you're likely not very successful. But what about money? Are you investing money into your business? Over the past decade, I've worked with hundreds of small and … Read more about Why You Need To Invest In Your Business
Marketing vs. Advertising: Is There a Difference?
I'm certain that you market your business. But, do you advertise your business? I've heard so many web-based small business owners do their best to avoid using the word advertise that I've begun to wonder why. I've worked with enough clients offline to know that it's not small business owners in … Read more about Marketing vs. Advertising: Is There a Difference?
Remember, Your Website Is a Sales Tool – Don't Be Afraid to Use It!
If you have a website, it serves one purpose - to sell something! Whether you're selling goods and services or ideas and opinions - websites are about selling. If you have an offer, you want people to buy it. If you like something, you want people to try it. If you believe something, you want … Read more about Remember, Your Website Is a Sales Tool – Don't Be Afraid to Use It!
Is Your Business About Relationships? …and Why It Should Be!
What is your business about? Is it about branding and marketing? I'm sure it is. Is your business about sales and profits? I sure hope so. And is it about making some difference in the world? Ideally, that would be nice. But branding, marketing, sales and making a difference require one thing - … Read more about Is Your Business About Relationships? …and Why It Should Be!
5 Reasons to Turn Your Content into Informational Products
I'm constantly amazed at the amount of content that gets published to the web every single day. If I just count myself, I probably published a total of 100 website pages from 1997 to the end of 2006. Since then, however, I've published more than 2000 articles/posts on the web between my 3 websites, … Read more about 5 Reasons to Turn Your Content into Informational Products
Successful Coaches Know When to Do It Themselves, and When to Get Help
It seems I've always been an do-it-yourself type. Whether it's been remodeling my kitchen, building a pole barn, learning to kayak or developing websites, I've been one of those people who like to do things myself. Usually I read a little, research a little, make a plan and jump right in. And it's … Read more about Successful Coaches Know When to Do It Themselves, and When to Get Help