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Why Life Coaches Have Marketing All Wrong


If you’re a life coach, business coach, leadership coach, spiritual coach – heck, any sort of coach at all – you may want to pay attention to this post…

Do you know that you’re not really marketing your coaching practice to a target audience, that you’re not communicating to a niche market, and that you won’t find your next coaching clients if you ‘engage a marketplace?’

It’s so true. Yet most of the websites that promote life coaches seem to think that’s exactly what they’re doing – talking to a market or an audience.

Is your life coaching website getting you coaching clients?

If you ask a life coach whether their website is getting them coaching clients – most often the answer is no. I know this for a fact because I teach coaches how to use their websites – really their entire web presence – to build a following and get more coaching clients. And most of the life coaches I work with come to me with website copy that is trying to speak to an audience.

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You Do Know That Social Marketing Isn't A Fad, Right?

social marketing is not a fadIt’s funny to me that people are still asking whether social media is viable for business.

Obviously, the advertising industry picked up on blogs and social media pretty early on and revenue streams based on advertising has matured quite rapidly. And like with anything on the web, the internet marketing crowd, with their usual approach, moved into the social media space.

But for the most part businesses that offer services are only beginning to scratch the surface of how to use social media to create a space in the market and grow their business. And with the constant growth and massive potential blogging and social networking provide, it’s pretty obvious that social marketing is anything but a fad.

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Why Your Twitter Followers Aren't Leads…Or Are They?

twitter-get-clientsCan Twitter really help your business? Or is it just another place on the web to waste time.

This is something I get asked all the time by clients, prospective clients and just about anyone else I meet and chat with. Heck, my mom called me a few weeks ago just to ask me, “what is Twitter?” So if it’s reaching my mom, who is somewhat computer savvy, it’s probably something we all want to figure out how to interact with.

But the question still remains – can Twitter help your business?

The answer…well, yes…and…no.

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A Key To Great Social Media Relationships

one2one-sm.gifRemember the days when the internet was like listening to news radio? You’d search the dial for news and interesting topics.

Then came talk radio. Now people could call in and add their two cents to the topic discussed by the host. I often think of social media as being like talk radio.

For instance, now people can interact with the ‘hosts’ of blogs; engaging in interesting, lively and informative conversations. Or they can meet each other in Facebook or on StumbleUpon. Yet it goes further than that. Now, rather than just commenting on topics, social sharing and networking sites allow users to have control over what content gets seen – which stories get pushed to the top. It’s really an amazing time. [Read more…]