Blogging is one of the most valuable tools that you have for your website AND your business. Why? Because every way to get your website seen by more people involves content. Your blog is your own platform for publishing content as often as you like. If you're not blogging, you really should … Read more about 17 Reasons Why You Should Be Blogging for Your Business
You Do Know That Social Marketing Isn't A Fad, Right?
It's funny to me that people are still asking whether social media is viable for business. Obviously, the advertising industry picked up on blogs and social media pretty early on and revenue streams based on advertising has matured quite rapidly. And like with anything on the web, the internet … Read more about You Do Know That Social Marketing Isn't A Fad, Right?
Business Blog Advice: Your Blog Is Not Your Business
A number of the clients I work with blog. Either they want to get started and need to learn how or they're already blogging and want to make a greater impact with their blog. But one thing is similar between almost every client...they somehow see their blog as their business. I'm not sure where … Read more about Business Blog Advice: Your Blog Is Not Your Business
Why Your Business Needs To Focus On Relationships More and On Money Less
Every business owner wants to make more money. Doesn't matter whether you sell products or pitch a service - you probably want more clients, customers, buyers, patrons, consumers, subscribers, users, etc. Doesn't matter what you call them - you'd like more. After all, doesn't more subscribers … Read more about Why Your Business Needs To Focus On Relationships More and On Money Less
Do You Call Yourself A Blogger?
Why? Why not? I've been thinking about this a lot since David Armano talked about it at SOBCon last year. His basic point was that "blogging is a commodity. Anyone can do it. We are human beings with passions and interests that come out in our blogs—not the other way around. Stop calling … Read more about Do You Call Yourself A Blogger?
Small Business Marketing Tip: Use Word of Mouth
Want to know one of the biggest secrets to social marketing? It's really quite simple... People share things they find enjoyable, helpful or interesting with people they know. In other words, people pass it on. That's what social marketing is about - passing it on. But sometimes we forget. … Read more about Small Business Marketing Tip: Use Word of Mouth
In Business, Make It About The Relationship First
A couple of days back I was speaking with a client of mine. She's a life coach who wants to know better how to use the web (and soon her blog) to increase her marketing reach and, ultimately, her business. We spent the better part of an hour talking about how a blog, when used well, can become a … Read more about In Business, Make It About The Relationship First
Why Do People Talk About Your Business?
I have to admit, I'm a huge fan of Andy Sernovitz. If you don't know Andy, he's the author of Word of Mouth Marketing: How Smart Companies Get People Talking and, in my opinion, a word of mouth marketing expert. What I love about Andy's approach is it's all very simple. In his book he … Read more about Why Do People Talk About Your Business?
15 Amazing Interviews About Link Building
We all want more traffic to our site, right? While there are numerous ways to drive more traffic to your site, one of the most effective and far-reachings ways is to link build. Link building is simply the way you get more links to your site. The more links you have, the more traffic you'll get, … Read more about 15 Amazing Interviews About Link Building
Are You Building Trust With Your Target Audience?
Let's face it, people do business with people - not with businesses. A business owner may like, want and need something that a marketing coach, for instance, offers. But the single biggest reason they hire the firm is because of the people they meet, talk to and build relationships … Read more about Are You Building Trust With Your Target Audience?
Should I Begin Billing You For NoFollow Links?
If you've found my blog you likely know that I'm a huge proponent of removing nofollow from comments. What's this mean? Basically, it means by removing the nofollow attribute in comment links, Google and other search bots will follow links placed in comments - giving all commenters link love. For … Read more about Should I Begin Billing You For NoFollow Links?
Meme-Linking: Is Everyone Missing My Point?
If you've been reading my blog you know that a couple of weeks back I got involved with the Technorati Favorites Exchange meme. I thought it would be an interesting experiment in networking and traffic building. And getting into the Technorati Favorites Top 100 seemed possible. So I did it. I spent … Read more about Meme-Linking: Is Everyone Missing My Point?
