July 4, 2007 by Dawud Miracle 34 Comments Share this:Tweet Related posts: Business Owners…Try Making It A Conversation Target Audience Is Not A Noun…It's A Verb! Why Do You Think Small Businesses Need to Be Blogging? In Business, Make It About The Relationship First Why Your Marketing May Not Be The Reason You're Not Getting More Clients Reader InteractionsComments Dylan from What Your Baby Knows says July 4, 2007 at 1:14 pm Hi Dawud, Great post and thanks for all those links! Trust is certainly key for my biz, not just that my clients need to trust me, but they need to trust me with their babies and children, their parenting and their deepest, close to the heart issues. I look forward to reading the links more, and building more of it. I have been wondering if my target market is just not online as much, and to focus on local folks so I can be in person. It seems to work well, but I want both. Thanks for the help. Reply Daniel Sitter says July 4, 2007 at 11:06 am Relationships are king Dawud. We are all people, human beings with the same basic needs and desires. We need interaction with others and thrive in strong, mutually-beneficial relationships. It should not be surprising then, that these same traits will be evident in our business personas as well! Super article. Happy Independence day! Reply Karin H. says July 4, 2007 at 11:25 am Hi Dawud Strangely enough (but I’m really proud of it) we recently had a customer – a stranger in our eyes – in our showroom who within 3 minutes selected and paid for his floor. Normally a customer stays for at least 10 – 20 minutes to ask questions, get advice etc etc etc so we can build a conversation and relationship before the real decision making even starts! Apparently – after we asked how or where this very quick customer had first heard from us – he had based his trust on all our advice he had read on one of the DIY-forums we involve ourselves with – free advice with, when appropriate a link to our own websites. So it sometimes is down to ‘virtual’ trust building – without a conversation 😉 (Still hope more of these customers will follow ;-)) Karin H. (Keep It Simple Sweetheart, specially in business) Reply Dawud Miracle says July 4, 2007 at 11:56 am Daniel, True…very true. For years I’ve held this position that we hire a business really because we like and trust the person we interact with from that business. Much the same that we build friendships. Karin, I understand. I probably give too much information for my prospects sometimes. But it always seems to pay off somehow. I guess I’ve learned over the years that it’s in the giving that we get back. Great example of that. Reply Karin H. says July 4, 2007 at 12:01 pm It’s not a wonder I’m a great fan of ‘Givers Gain’ 😉 It works, time after time after time… Karin H. Reply David Airey on the psychology of blog publishing says July 4, 2007 at 12:30 pm Thanks for linking to my post, Dawud. You link through to some great others too. My latest post about blog psychology mentions the blog addiction survey you took. I scored exactly the same percentage that you did. 😉 Reply Dawud Miracle says July 4, 2007 at 12:58 pm Karin, Ah, I’ve not heard of Givers Gain. Will look at it now. Thanks. David, Yeah, it was fun putting this post together. I’m heading over to check out your latest post right now. Thanks. Reply Edward Mills says July 4, 2007 at 1:04 pm Dawud: Thanks for this post and the great list of resources. I definitely look to you as a shiny example of someone who is walking the talk when it comes to building trust with your target audience. Thanks for leading the way! Reply Personal Finance says July 4, 2007 at 7:27 pm Great post! You do prove a point that sometimes business is about creating relationships with your customers. Thanks for the list of resources Reply Shonnie Lavender says July 5, 2007 at 9:49 am Thanks for the link Dawud. The post you wrote is a perfect example of one way to build trust–highlighting others instead of simply keeping the spotlight to yourself. I look forward to visiting the other links in your post. Peace. Reply Dawud Miracle says July 5, 2007 at 12:24 pm Ed, Thanks. I’m really into blogging for the conversation and relationships. And building trust is a huge part of that. Dylan, It’s hard for me to believe that your target market isn’t online. My guess is that they’re either missing your site or missing your message – or both. Personal Finance, Thanks. I actually feel that business is almost always about building relationships. Maybe always, I just don’t like absolute statements. Do you feel there are times when business is not based on relationship? Other than product/retail, of course. Shonnie, Absolutely. The businesses I’m personally drawn to most are those that are sincerely interested in me as a person. They want to solve my problems to make my life or business better, not just take dollars out of my wallet. Even large companies, like Apple, fit the bill in that they’re interested in better, more efficient and enjoyable user experiences. I’m for that. Reply Charles Karin Karin H. Green says August 6, 2007 at 10:00 pm Dawud, congratulations on being picked by the editor of blawgreview for inclusion in the Carnival of Trust. I didn’t know most of the trust references you cite here, so it’s very valuable to me. Thanks for this fine content. Reply Dawud Miracle says August 9, 2007 at 12:53 am Charles, Thanks. I’ll look for the carnival post. Reply hypotheek says December 20, 2007 at 1:13 pm I think it works very much like in the “real” world. The new if of the web, and now we are all humans again:-) Reply Dawud Miracle says December 27, 2007 at 8:05 am hypotheek, Yeah, we can use the technology to build relationships with each other – people meeting people. Reply hypotheek says February 1, 2008 at 6:42 am Agree with you on this item! We do business with people. This we can adjust our target audience on a special way. Reply Dawud Miracle says February 1, 2008 at 10:31 am hypotheek, It really can. I’ve found it always important to remember that business is about relationships. Reply boete rente says February 25, 2008 at 8:06 am keeping the relation close to your audience is the most important thing for those that are dependant on their audience. And that is ….in most of the cases Reply hypotheek says April 17, 2008 at 9:13 pm Thanks for the post it will be of great help for all of us. Reply Dawud Miracle says April 18, 2008 at 7:55 am boete, It is. So what’s one thing you do that effective at building trust with your audience? hypotheek, Sure. What did you get most from it? Reply geld lenen says April 27, 2008 at 5:18 pm Especially when you think about post rationalism before someone makes a decision. Together with having already a good relationship this makes 1+1=3! Where 3 stands for a good transaction 😉 Reply Dawud Miracle says April 28, 2008 at 12:46 pm geld, Yeah, exactly. So what if 1 + 1 still equaled 2? Reply Ardennen says July 5, 2008 at 5:08 am That’s why I like that you have a picture of yourself here, so everyone can see who you are. It makes it very personal. Reply David T says July 8, 2008 at 2:59 am Thanks, I found this article useful Dawud when I was writing an article about building trust online. 1 factor that I found that seems to be different to the sources that you mention is the way some companies use extortionate pricing as a means of communicating they have a highly superior service/product offering. Reply direct lenen says October 16, 2008 at 7:11 am Thank you very much for the articles. I find them very informative. Specially Susan West’s article. Keep up the good work! Reply Hypotheek says December 29, 2008 at 12:09 pm It will be of great help for all of us. Thanks for the post. Regards, Angela Reply Geld winnen says May 6, 2009 at 6:12 am This is a very useful post. Not everybody knows the importancy of having a large group of regular visitors. Thanks for pointing it out! Regards. Reply Speelgoed says August 20, 2009 at 11:30 am Thanks! Very valuable the list of resources. Especially the article from Paul Sarvadi’s on entrepreneur.com is very nice. regards, Jasper Reply goedkope autoverzekering says November 24, 2009 at 5:02 pm Building trust always has proven to be a very important step. How else is someone going to do the thing you want. Reply Ardennen says July 15, 2010 at 7:25 am True, people often forget that it’s all about relationship. Just think of how many people are willing to buy at a certain shop, even though it’s more expensive, just because they treat customers nicer. The same with a user-friendly online business. Reply Jaqes says August 10, 2010 at 12:47 am Nice post, very useful examples and congratulations for your excellent Job building of trust is must for build a relationship with target audience. Reply vansschoenen.net says January 21, 2011 at 2:19 pm Business = creating relations! Reply ibood says April 19, 2012 at 8:59 am I agree with vansschoenen. Although it seems easy, its harder than you think. Creating a good relation requires alot of time and work! Reply Trackbacks […] Are You Building Trust With Your Target Audience? by Dawud Miracle Greg Balanko-Dickson and his article on this blog, Business Blogging Strategy: Build Trust and Rapport, saying: Let’s face it, people do business with people – not with businesses. A business owner may like, want and need something that a marketing coach, for instance, offers. But the single biggest reason they hire the firm is because of the people they meet, talk to and build relationships with. […] Reply Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Notify me of follow-up comments by email. Notify me of new posts by email.