Small Business Advice: Relationships Are the Key to Success

Business is about relationships. Relationships are about people. So it should be obvious that people do business with people, not businesses. Yet I'm always surprised how many small business owners miss this. Somewhere in all their efforts to develop their business plan and marketing strategy they … Read more about Small Business Advice: Relationships Are the Key to Success

In Business, Make It About The Relationship First

A couple of days back I was speaking with a client of mine. She's a life coach who wants to know better how to use the web (and soon her blog) to increase her marketing reach and, ultimately, her business. We spent the better part of an hour talking about how a blog, when used well, can become a … Read more about In Business, Make It About The Relationship First

How Are Your Online Relationships Different From Your Offline Relationships?

Boy do Liz and I have an interesting conversation going on about relationships. My last question to her, if you recall, was how has your blog changed the way you think about relationships? She titled her response: I Knew Everything about Relationships Until an Audience Came. You've gotta take a … Read more about How Are Your Online Relationships Different From Your Offline Relationships?

Are You Having A Conversation With Your Niche Audience?

You'd think the latest question Liz asked me would be simple to answer. And on the surface it is. Yet, I've needed an extra day to think about where to take this one2one conversation next. When you go around the Internet, what mistake do you see most often? That's her question. Think about it for a … Read more about Are You Having A Conversation With Your Niche Audience?

The Part of My Business I Look Forward To Doing More Of…

Continuing our one2one conversation, Liz Strauss asked me (and you): What's the the part of business, besides relationships, that you look forward to doing more of? Okay, so here's how I read your question..."what other part of business, besides building relationships." I hope this is what you … Read more about The Part of My Business I Look Forward To Doing More Of…

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