A few days back I asked the question, is email marketing dead? The conversation that sparked had a range of opinions. Some felt it is dead, some that it's very much alive. Others agreed that it's evolving. Read the comments and add your two cents, if you like. One side conversation that developed … Read more about Why Email Marketing IS Interruption Marketing
According to some, email marketing is dead because of beefed up spam filters. Others say that interruption marketing - where you're life is interrupted by some marketing pitch has reached the end of its effectiveness. Email marketing is definitely a part of interruption marketing. But what's the … Read more about Is Email Marketing Dead?
If you blog do you really need a newsletter? That's the question I asked the other day which led to an interesting, and in some cases spirited, conversation. I love that we have the space and freedom to openly share our opinions. And I'm grateful that you feel comfortable enough to be open and … Read more about Why Your Newsletter Content Should Come From Your Blog
So many of my clients and peers are concerned about the size of their email newsletter/ezine list. But does size really matter? Mark Brownlow from Email Marketing Reports suggests not. He sites the example of people being afriad to loose numbers from their list. His take is that good lists are not … Read more about Mine Is Bigger Than Yours – I Mean, My Mailing List
If you use Aweber and blog, this could quickly become one of your favorite features. Imagine, being able to distribute your blog posts to your email list automatically - without having to log into your Aweber account. And if you publish your enewsletter/ezine in your blog, Aweber can deliver it to … Read more about Integrate Aweber with Blogger
Aweber is constantly creating a better and better service for their users. That's one of the reasons I like using them so much. Now, creating forms for your website using Aweber's Web Form Generator just became simpler and more intuitive. And the 'how-to' video makes learning easy. … Read more about Aweber Forms – Easier is Better
I'm still thinking about the study I posted the other day about email responses. I'm pretty moved with the idea that most customers/clients want less than 24 hour responses to email and most businesses are averaging 72 hours. I know that I sometimes respond to my clients quickly and sometimes not. … Read more about My Commitment to Email…
We all might want to rethink how much importance we put on email. I know many of us think of it somewhat casually. You know, we can get back to the person at our convenience. Just be sure you don't wait too long to find a convenient time. On Discontas I found an interesting post about what customer … Read more about Respond to Email fast, or else…