We all might want to rethink how much importance we put on email. I know many of us think of it somewhat casually. You know, we can get back to the person at our convenience. Just be sure you don’t wait too long to find a convenient time.

On Discontas I found an interesting post about what customer expect from you when they send an email request.

Recent studies indicate that when customers or potential customers contact an online organisation, 80% prefer communicating by email over phone and over 50% will not do business with a company if they do not receive an adequate response to their email within 24 hours. The average response time to a customer email inquiry is 72 hours.

Most online organisations communicate regularly with customers and clients by email, but few provide a level of email customer service that satisfies their customers.

Interesting. There’s a big gap between 24 and 72 hours. I wonder how much more business we could each land if we were more responsive to email requests? Moreover, if we were really on top of email with our clients, giving them amazing service by quick responses, I wonder how differently they might talk about us to their friends and collegues.

What do you think?

Reader Interactions


  1. Spam Blacklist Checker says

    Responding to emails should be done 24-48 hours we can’t afford to loose opportunity for important mails like job invitations and other important agendas so we need to open emails as soon as we notice it. The best solution is we need to open it at least twice a day 🙂

  2. Web Design Concepts says

    It’s better to respond immediately to those emails which are really important so that there’s nothing to worry about. Quick email response is important because it will show how you are really interested for what is being said or offered by anyone. Well when it comes to spam email, it’s better to unsubscribe on those sites that provide junk mails.


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