I'm always amazed at people who think that bloggers mostly write about their personal life. Think about how often you've heard someone say, "why would I want to blog? I don't care about what someone at for breakfast." What's often missed in statements like this is that blogging isn't just about … Read more about How Well Is Your Blog Selling Your Business?
Every business owner wants to make more money. Doesn't matter whether you sell products or pitch a service - you probably want more clients, customers, buyers, patrons, consumers, subscribers, users, etc. Doesn't matter what you call them - you'd like more. After all, doesn't more subscribers … Read more about Why Your Business Needs To Focus On Relationships More and On Money Less
Remember the days when the internet was like listening to news radio? You'd search the dial for news and interesting topics. Then came talk radio. Now people could call in and add their two cents to the topic discussed by the host. I often think of social media as being like talk radio. For … Read more about A Key To Great Social Media Relationships
In truth, having a web-based business isn't difficult. What's difficult is getting really clear about who you are, what you do and who you do it for. The problem is, there are tons of approaches for doing this which sometimes leads to confusion. Do I need to write a business plan? What about … Read more about 3 Easy Steps to Creating a Web-based Business
I get this question a lot from people. I guess I've been fortunate enough to meet so many bloggers that it's hard to say. Would I like to meet Darren Rowse or Brian Clark? Sure. I'd love to look them both in the eye and thank them for everything they've taught me about blogging. It'd be great to … Read more about Which Blogger Would You Most Like to Meet?
Want to know one of the biggest secrets to social marketing? It's really quite simple... People share things they find enjoyable, helpful or interesting with people they know. In other words, people pass it on. That's what social marketing is about - passing it on. But sometimes we forget. … Read more about Small Business Marketing Tip: Use Word of Mouth
What are you gaining from social networking? For some, social networking is a way of life. They use it to promote themselves and keep the channels of conversation and relationship open, posting many times a day on many different networks. Some are even building their own. For others, though, … Read more about Social Networking: Is It Just About Ego?
Would you like your customers and clients to promote your business for you? Of course you do, right? Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking, states that around 80% of online shopping time is spent researching products (and services) rather than … Read more about 7 Ways To Make Your Clients Fall In Love With You
You've heard the term social networking, right? But do you really understand what it's about? I've found that while many have heard the term, most don't know what it really means. Yet, most of us are engaged in social networking dozens of times each day. How? Well, if you tell a friend … Read more about Understanding How Social Networking Works