I’m always amazed at people who think that bloggers mostly write about their personal life.
Think about how often you’ve heard someone say, “why would I want to blog? I don’t care about what someone at for breakfast.”
What’s often missed in statements like this is that blogging isn’t just about sharing your personal life. It’s also about sharing your business.
Unlike a traditional, static website however, a blog – or as I like to call it a personal publishing system – gives you the opportunity to connect directly with other people. People who may be in your target audience. Or peers and others who gain something from reading your posts.
But a blog is more than another medium for connecting with people in your target audience and peers. It also provides a platform to engage in conversation. Those conversations can lead to relationships. And those relationships can lead to increased business.
The key is the relationship. And blogging makes the relationship possible with more people, in more places and at more times than any other platform yet created.
Personally and professionally I’ve created dozens of great relationships with readers, bloggers, business owners and peers that have lead to everything from direct business opportunities to referral business to partnerships. Blogging opened for me opportunities that I just didn’t have with my static website.
Now, through the comment box, through email, through linking, and through many of the social services like Twitter or Facebook, I have the chance to meet interesting people from all over the world. People who share my interests. Some become colleagues or friends. Others become clients. But all have come through social media…through blogging.
Blogging (aka social media) is making my business more visible in more ways than I could have imagined. But how is it serving you? How is your blog selling your business? What works, what hasn’t? And what would you recommend as a ‘have to do’ for new business bloggers?