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How Well Is Your Blog Selling Your Business?

lemonade-stand.jpgI’m always amazed at people who think that bloggers mostly write about their personal life.

Think about how often you’ve heard someone say, “why would I want to blog? I don’t care about what someone at for breakfast.”

What’s often missed in statements like this is that blogging isn’t just about sharing your personal life. It’s also about sharing your business.

Unlike a traditional, static website however, a blog – or as I like to call it a personal publishing system – gives you the opportunity to connect directly with other people. People who may be in your target audience. Or peers and others who gain something from reading your posts.

But a blog is more than another medium for connecting with people in your target audience and peers. It also provides a platform to engage in conversation. Those conversations can lead to relationships. And those relationships can lead to increased business.

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Without a Community, Your Website is Useless

Imagine if you developed subdivisions and built houses for a living. What would it be like if you built a bunch of beautiful homes complete with garages and drives, but didn’t  build the streets that connect them? How could you possibly sell all your homes and develop a thriving community if people couldn’t get in and out of their homes?

Sounds sort of crazy, huh? No one in their right mind would ever conceive building a neighborhood or developing a community that wasn’t linked with ways to get in and out. In essence, without houses being connected by sidewalks and streets, there would be no community all – just a bunch of unreachable, free-standing (and empty) homes.

Well, if your website isn’t developing a community around it, then you’re not thinking too differently than the subdivision developer who doesn’t build streets. And if you’re not building community around your website, then it’s likely your business is suffering online.

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