If you're a life coach, business coach, leadership coach, spiritual coach - heck, any sort of coach at all - you may want to pay attention to this post... Do you know that you're not really marketing your coaching practice to a target audience, that you're not communicating to a niche market, and … Read more about Why Life Coaches Have Marketing All Wrong
Why Your Marketing May Not Be The Reason You're Not Getting More Clients
Most of the the small business owners I work focus an abundant of time on their marketing. They put tons of effort into crafting their marketing message, polishing their marketing funnel and fine-tuning how they generate leads. And often, they do so before any of this produces new … Read more about Why Your Marketing May Not Be The Reason You're Not Getting More Clients
Without a Community, Your Website is Useless
Imagine if you developed subdivisions and built houses for a living. What would it be like if you built a bunch of beautiful homes complete with garages and drives, but didn't build the streets that connect them? How could you possibly sell all your homes and develop a thriving community if people … Read more about Without a Community, Your Website is Useless
4 Simple Questions That Make the Difference Between Business Success & Business Duress
Do you consider your coaching business or healing practice successful? Or is your small business causing your duress? If it's the latter, there are steps you can take to help you go from business duress to business success. Last week I introduced 4 simple questions to help you start and grow your … Read more about 4 Simple Questions That Make the Difference Between Business Success & Business Duress
The Absolute, #1 Reason Small Business Owners Should Be Blogging
Poke around the web and you'll find numerous opinions on why, as a small business owner, you should be blogging. Some say you should blog to increase your reach. Blogs can certainly help you reach a larger audience faster, and often cheaper, than your usual website. Toss in social media and you can … Read more about The Absolute, #1 Reason Small Business Owners Should Be Blogging
How to Market Your Small Business: Meet Customers Where They Are
How do you market your business? Many small business owners focus on creating the best products and services based on their skills, knowledge and abilities. Then they go out and find people who need or want what they have to offer. Sometimes it works and you build a successful business around … Read more about How to Market Your Small Business: Meet Customers Where They Are
How Do You Know If You've Truly Found Your Niche Market?
Niche market is one of those buzz terms that gets thrown around a lot. Just about any marketing book, article or blog post worth its weight talks about niche marketing. It's so prevalent that most small business owners would say they've heard the term. But just knowing about the term niche … Read more about How Do You Know If You've Truly Found Your Niche Market?
Consumer Choice: Give Small Business Customers Simple Choices
Is choice a good thing? Walk through any supermarket here in the U.S and you'll find tons of choices. Want a simple can of soup, you have to wade through 15 different brands of chicken noodle. Or toothpaste, or cereal, or ice cream. Heck, we even have to make a choice between ketchup … Read more about Consumer Choice: Give Small Business Customers Simple Choices
Small Business Marketing: Why the Market Decides Your Success
If you run a small business you're likely making decisions all the time. If it's not what product to develop it's where to publicize your business. Or perhaps you're considering hiring a virtual assistant or looking for a joint venture partner. Either way, you're business is forcing you to make … Read more about Small Business Marketing: Why the Market Decides Your Success
Hey Business Owner, Nobody Cares About Your Story
If you run a business you've got to realize one thing...no one cares about what you do. Really. Your audience doesn't care about you, your story, how you got to where you are, who you've worked with, or what services you offer. They don't care that you're the best widget maker in the midwest. And … Read more about Hey Business Owner, Nobody Cares About Your Story
Business Owners…Try Making It A Conversation
People want to do business with people - not businesses. A few business owners seem to get this. But don't seem to get it, though. It makes me wonder how business owners see themselves relating to their target audience. Perhaps that's the first mistake...target audience. What image do you create … Read more about Business Owners…Try Making It A Conversation
Oh No, My Blog Audience Isn't My Target Market
Defining your target, or niche, market is very important to the success of your business. If you know what you do, the next step is to know who you do it for. Even better is knowing what problems they face that you can help them solve through your products and services. But what if your blog … Read more about Oh No, My Blog Audience Isn't My Target Market
