Want to know the secrets that make Guy Kawasaki such a successful blogger? Here's a 15 minute interview where he lays it all out. He even talks about how he's passed Scoble in the Technorati rankings. Guy's his usual, controversial and honest self. And, there's a nice tip or two. Take a look. … Read more about Guy Kawasaki Sharing His Blogging Tips
UPDATE: I am no longer participating in this meme. We all want more traffic, right? Well, I've been watching my friend Garry Conn participate in Dosh Dosh's Ultimate Technorati Favorites Exchange. Gary has seen huge traffic increases. As have a number of other bloggers. … Read more about Who Else Wants To Exchange Technorati Favorites With Me?
Do you think of your consumers as clients or customers? I know I often use these terms interchangeably. Yet, I always think of customers as people who buy products. Since I don't sell any products (yet), I always end up thinking of my consumers as clients. But what's the real difference? I know … Read more about What Would You Rather Have, Clients or Customers?
The goal of your website copy is to get your prospects to identify themselves in your business. You want to show them clearly that you understand their problems and can provide a unique and workable solution. One way to do this is through testimonials and case studies. You know, something like … Read more about How Being A Superhero to Your Clients Can Hurt Your Business
What do I get? Every single person who visits your website or interacts with your business is asking this question. And most often, we're answering them with, "if you do this you'll get that." You find this way of thinking everywhere. Yet I say it goes against our true human nature. Yeah, sure, we … Read more about The Secret to Having A Successful Business
Last week I had the priviledge of speaking with blog consultant Mike Sansone of Converstations.com and BlogTalkRadio. Mike is one of the organizers of, and a speaker at, SOBCon07 this May in Chicago. Mike and I talked for quite some time, covering many topics. There certainly were highlights I took … Read more about Do You Brand Yourself in Your Blog Comments?
Like anything involving business, a blog should be part of an overall web-based business strategy. It should serve a purpose and that purpose should be clearly defined and understood. Moreover, if a business decides to blog, they should learn a bit about how to best use engage the blogosphere. Lee … Read more about Why Do You Think Small Businesses Need to Be Blogging?
On Friday I had a prospective client ask me this question, "What do you get from your blog?" My answer was quick and certain..."I get a website that's alive." And that's exactly what I think I've gained from blogging - a website that's alive. Static websites are just that - static. Most often for … Read more about What Do You Get From Your Blog?
I get asked often..."How do I find topics to write about on my blog?" The answer is pretty simple...I use my feed reader. What I've done is identified a number of topics that I want my blog to focus on. I then search for those topics in Google Blog Search. Once the search results come up, I … Read more about See How Easy It Can Be to Find Topics to Write About
If you search Google for any topic, you'll find people calling themselves experts. From marketing experts to parenting experts to weight loss experts, they're everywhere. Pick an area of interest and I'm sure you'll find people calling themselves experts. But how do they know they're experts? Is … Read more about Who Else Wants to Be An Expert?
Of anyone, I know that building a small, service-oriented business is hard work. I've had three businesses, including two very different approaches to web development, in the past nine years. All three have been service focused. Each has been successful. And all have required quite a bit of effort … Read more about Target Audience Is Not A Noun…It's A Verb!
The other day I made this comment on Mike Sansone's post My Struggle With Web Developers. ...I face the same uphill battle but from a different group...so called marketing coaches. Three of my four top referring sources think negatively about blogging. They see it as personal journals about useless … Read more about 5 Things Marketing Gurus Need To Learn From Bloggers