Want To Increase Sales? There's almost limitless methods for doing so. And all those methods boil down to one thing: Be in front of your audience when they need you. That's it. That's the key to increasing your sales. Think about it, when you're at a restaurant, do you care with the bathroom is? … Read more about How To Get More Clients & Increase Sales Right Now!
If you have a small business website it should serve one purpose - generating sales. Sure, it should inform your visitors of your offers and give them social proof of your abilities through testimonials. Without a doubt, your website should generate and capture leads. And most importantly your … Read more about How Not To Make The 3 Mistakes I Consistently See on Small Business Websites
There are a number of questions I get asked often by my clients about developing and growing their business using their websites. But I'd say one question is asked more than any other - "how do I get (more) traffic to my website?" So last fall I began mindmapping all the ways I could come up with … Read more about How You Can Learn More Than 220 Ways to Get More Traffic to Your Website
One thing you have to say about blogging is that it's a great way of generating traffic to your website. You write a blog post and promote it a bit. Your posts goes out to your feed subscribers and can gets picked up by social services. With a little effort, your blog can generate gobs more traffic … Read more about Are You Being Misled By How Much Traffic Your Website Is Getting?
Niche market is one of those buzz terms that gets thrown around a lot. Just about any marketing book, article or blog post worth its weight talks about niche marketing. It's so prevalent that most small business owners would say they've heard the term. But just knowing about the term niche … Read more about How Do You Know If You've Truly Found Your Niche Market?
THIS OFFER HAS ENDED! You may have heard that I'm expecting our fourth child sometime in the next couple of weeks. My kids and I are extremely excited and are looking forward to meeting this new little Miracle (sorry, couldn't resist). At the same time, I've been looking for an interesting and … Read more about Here’s How You Can Get a Business-Ready Website For $350 – 1 MORE DAY ONLY!!
Word-of-mouth is certainly the most powerful form of marketing. You know how it works, you find some amazing product or use some stupendous service and you can't help but tell people about it. It's as though you've found something unique that you have to share with others. As a small business … Read more about Viral Marketing: How to Get People To Talk About You
If you run a small business you're likely making decisions all the time. If it's not what product to develop it's where to publicize your business. Or perhaps you're considering hiring a virtual assistant or looking for a joint venture partner. Either way, you're business is forcing you to make … Read more about Small Business Marketing: Why the Market Decides Your Success
A number of the clients I work with blog. Either they want to get started and need to learn how or they're already blogging and want to make a greater impact with their blog. But one thing is similar between almost every client...they somehow see their blog as their business. I'm not sure where … Read more about Business Blog Advice: Your Blog Is Not Your Business
According to some, email marketing is dead because of beefed up spam filters. Others say that interruption marketing - where you're life is interrupted by some marketing pitch has reached the end of its effectiveness. Email marketing is definitely a part of interruption marketing. But what's the … Read more about Is Email Marketing Dead?
You know I love word of mouth marketing. I find it to be one of the purest, simplest and most rewarding ways of getting my business known. But did you know that word of mouth marketing can be illegal? According to Andy Sernovitz there's a new bill (pdf) being introduced in the U.K. which will … Read more about Word of Mouth Marketing: Can It Get You In Trouble?
There are lots of keys to creating a successful business. Yet the one that I've found to be most important - and often most lacking in small businesses is positioning. There's lots of definitions of positioning because the term is often used along side branding. The definition that I gravitate to … Read more about Small Business Positioning: What’s Your Market?