Like anything involving business, a blog should be part of an overall web-based business strategy. It should serve a purpose and that purpose should be clearly defined and understood. Moreover, if a business decides to blog, they should learn a bit about how to best use engage the blogosphere. Lee … Read more about Why Do You Think Small Businesses Need to Be Blogging?
Recently, Kathy Sierra of Creating Passionate Users wrote an interesting post on what she calls the secret of Loveocracy. You should read it, if you haven't. It's a great post that highlights what's good for your target audience is what's good for your business. The secret is simply this: you have a … Read more about What's Good For Your Target Audience IS What's Good For Your Business
On Friday I had a prospective client ask me this question, "What do you get from your blog?" My answer was quick and certain..."I get a website that's alive." And that's exactly what I think I've gained from blogging - a website that's alive. Static websites are just that - static. Most often for … Read more about What Do You Get From Your Blog?
I've been building websites for almost a decade. But yet, I'm not simply a web designer any more. As I've said in previous posts, I help service-oriented, small and independent businesses plan, develop, design, execute and grow their businesses using the web. I've also written about how I coach, … Read more about How Do You Know When It's Time To Rebrand Your Business
If you search Google for any topic, you'll find people calling themselves experts. From marketing experts to parenting experts to weight loss experts, they're everywhere. Pick an area of interest and I'm sure you'll find people calling themselves experts. But how do they know they're experts? Is … Read more about Who Else Wants to Be An Expert?
Of anyone, I know that building a small, service-oriented business is hard work. I've had three businesses, including two very different approaches to web development, in the past nine years. All three have been service focused. Each has been successful. And all have required quite a bit of effort … Read more about Target Audience Is Not A Noun…It's A Verb!
The other day I made this comment on Mike Sansone's post My Struggle With Web Developers. ...I face the same uphill battle but from a different group...so called marketing coaches. Three of my four top referring sources think negatively about blogging. They see it as personal journals about useless … Read more about 5 Things Marketing Gurus Need To Learn From Bloggers
Last week Kathy Sierra wrote a post, Marketing Should Be Education, Education Should Be Marketing, that I haven't been able to stop thinking about. In the post, Kathy does a nice job explain what she thinks marketing and education could to learn from each other. ...in my perfect world, marketers and … Read more about What Are You? Marketer, Consultant, Coach? How About Teacher!
I pose this question to every client I work with. Then I have them answer it. Most answers cover branding, marketing message, or conversion. Sometimes clients will tell me that their missions statement or tagline are the most important keys to their business success. All these are good answers. None … Read more about What is The Most Important Key for Your Business Success?