Last week Kathy Sierra wrote a post, Marketing Should Be Education, Education Should Be Marketing, that I haven’t been able to stop thinking about. In the post, Kathy does a nice job explain what she thinks marketing and education could to learn from each other.
…in my perfect world, marketers and teachers exchange research and techniques, and by applying marketing to teaching and teaching to marketing, everyone benefits.
Kathy goes on to suggest that marketers could learn ‘honesty and integrity’ from teachers, while teachers could learn ‘what turns the brain on.’ Very interesting ideas. The post is a nice read. I certainly suggest it.
But helping teachers ‘turn on the brain’ wasn’t what I’ve been thinking about. What I have been mulling over is what I do for a living. Sure, on the surface I’m a website developer. If you go a little deeper, I’m actually a business developer, coach, mentor and consultant who helps build and grow small businesses through their websites. So really I work with life, business and spiritual coaches; consultants of all types; marketers; and other types of service providers.
Yet, at my own core, I don’t really think of myself as a website developer. Nor as a business coach or marketing consultant. Really, I think of myself as an educator. A teacher. Someone who evaluates what my clients need to learn in order to grow a successful business and then teaches it to them.
So while I use terms like coach, consultant or web developer to describe what I do, none of them really give people the full spectrum of what I offer. So I’m putting my stake in the ground today – I’m a teacher. Not just a teacher, of course. But I am a teacher.
That makes me wonder how many of us are actually teachers – even though we call ourselves something else!
Many bloggers seem like educators me. When I read Ben Yoskovitz, Mike Sansone, The Blog Squad, or any number of bloggers who focus on business blogging, they seem as much like teachers as consultants. That’s why I’m lead to ask this question…
Are you really a marketer, consultant, coach, blogger, etc? Or are you a teacher?