I’ve been building websites for almost a decade. But yet, I’m not simply a web designer any more.
As I’ve said in previous posts, I help service-oriented, small and independent businesses plan, develop, design, execute and grow their businesses using the web. I’ve also written about how I coach, mentor, consult with and educate my clients on the best web-based strategies for building and growing their businesses.
So then why Healthy WebDesign?
Well, that’s a great question. Basically, Healthy WebDesign developed from my desire to build better (healthier) websites in every way possible – from the coding and visual design to caring about the business needs of my clients. ‘Healthy’ became the metaphor for a simple, balanced and profitable approach to website development.
But when you read about what I do, it’s obvious I’m not just a web designer. What’s more, anyone who talks to me about what I do or reads the blog postings, quickly finds out that I’m much more than a coding geek or a design artist (I’m neither, by the way). Instead they find me as someone who takes a personal interest in the growth of their business.
Blogging, more than anything, as shown me how limiting a business name can be – if it’s not the right one. I know that simply because I have ‘Web Design’ in my business and domain names, that I’ll always be looked at as a web designer first.
So, in essence, I’m poorly branded. And I want to do something about it.
The question I asked was ‘How do you know when it’s time to rebrand your business?’ Well, you know when the work you do no longer fits under the umbrella of your business name. That’s one way of knowing.
Valeria Maltoni has some ideas (and resources) about naming a business. Dan McComb knows what makes a great business name. Veronika Noize talks about how to brand your name. And BlogTalkRadio has a great podcast of Business and Name Branding. Each of these resources have really helped me.
So I ask you, what else should I look at when as I consider a rebranding?