Do you use ‘click here’ as link text on your site? I have. And I would say almost every one of my clients over the past nine years has too.
But why? Why do we think that we need to tell our readers to click here?
To find out more about my web development services, click here.
Find out more about my web development services.
Which link has more clarity about where the link will take you? In the second example, is there any question that when you click web development services you’re going to end up reading about web development services?
But click here – where does that lead? How can I be certain that if I click click here I’m going to end up reading about web development services? I guess I can assume that click here relates to the text just before it. But obviously I can’t be as certain about where click here will take me as I can with the second example. This is bad for your readers and worse for your business.
Perhaps seeing one example doesn’t make it clear enough. But consider seeing click here 2-3 times on every page of content on a website. This isn’t rare. So after a while, what does click here mean to your reader? Heck, what does click here mean on this post?
The better approach is to use contextual link text to clearly tell your readers where they’re going to end up when they click your links.
So is this only about your readers? Of course not. Everyone wants better search engine rankings, right? Well consider that Google gives a little more weight to linked text than to nonlinked text. That means you have an opportunity with your text links to be use keywords (there’s my free SEO tip of the week).
Taking that a step further, when I searched Google for click here this morning, I got back 1.04 billion (with a ‘b’) search results. Every one of those instances are likely sites using click here links.
One other consideration for not using click here is accessibility. Accessibility looks at how the web can be easier to use for people who are impaired in some way. Click here in a braille or aural web browser means very little to the site reader.
The bottom line is you want to link with words that best describe the content you’re linking too.
I’d love to hear what you think.