For a few weeks I’ve been on a campaign to rid the blogosphere of the dreaded nofollow attribute. Of course, I didn’t start this. But I’m convinced that nofollow must go. So much so that I’ve been asking everyone I know to spread the word.
A few days ago, Randa Clay had the great idea of creating a badge. Great idea, I thought. Why didn’t I think of that? Well, the great thing is, she has.
What does nofollow do?
What it was supposed to do is greatly reduce comment spam. We all know that didn’t work. What it does do is tell Google bots, and other search engines bots, not to follow links in your comments. That means, when someone posts a comment, they get no Google Juice. I don’t feel that’s right. It’s sort of like thanking your clients by cutting off their hand (okay, maybe not that extreme).
Why should we remove it?
First, it doesn’t work to reduce comment spam. Or if it does, it’s quite minimal. Second, by removing it, you reward your commenters with link love. And link love is good. I’m all for spreading as much link love as I can.
Why the U Comment, I Follow Badge?
It’s one way to let your readers know that when they leave comments, they’re going to get link love. Sure, you can write a few post about it and even remind readers from time to time. But many will not see it. But the badge, that stays and your readers can see it.
And if you still have nofollow on your comments, take it off, learn how. Using WordPress plugins, it’s easy. I’ve even found how to do it in TypePad – it’s just a bit complicated and would one long post. You can also remove it Blogger and Movable Type.
Let me know when you’ve removed nofollow from your comments. If you need help, let me know. And please, keep spreading the word.