I coach, consult and educate small business owners on how to use their websites to grow their businesses. Some of my clients are not bloggers. Some are. Many become bloggers during the process.
So I’m always looking for easy-to-understand ways to explain to my clients about why they want to be blogging. Moreover, I always want to engage my clients in conversation that will make them think about whether they’re using the web most effectively or not.
Reading some of David Armano’s ‘Greatest Hits’ on Logic+Emotion this morning I ran across a post called, The 4C’s of Blogging. In less than 90 words, David does a great job stirring thought around why, if I’m a small business owner, I would want to consider blogging.
Here are his 4C’s:
Are you PARTICIPATING in social media networks or passively READING content?
Are you writing and including content that YOU are interested in? That other PEOPLE are interested in?
Do you have a clear VISION for your blog? What makes it DIFFERENT and special?
Is your â€œblog personalityâ€ CONSISTENT with who YOU are? Are you offering a consistent EXPERIENCE to your community?
Personally, all four I recoginize as goals for both my blog and my business. And, I see them as all being integrated – as though one could not stand alone without the others.
For instance, I’m blogging, in part, to create relationships with other like minded people I may not meet otherwise. So, in essence, I’m interested in building a community. I’m doing so by providing excellent content (I hope) for you, my readers (community), on a regular basis with a consistent, passionate voice. And I can’t write good content for my community consistently without clarity. Trust me, I’ve tried.
David’s post, for me, is brilliant. I can’t wait to meet David and hear him speak on what he calls, “Conversation Architecture” at SOBCon07 in Chicago, May 11-12.
How do you see the 4 C’s working in your blog?