After blogging for a few months, I’m beginning to understand what it takes to create a successful small business blog.
First off, it requires good planning. Meaning…be very clear what you’re blogging about. Initially, I decided this blog was going to be about how to effectively market a small or independent, service-based business on the web. Seems clear enough, huh?
What I’ve learned is that my topic is too broad. It’s not necessarily too broad for a blog topic. After all, there are plenty of blogs out there who write about marketing on the web.
My topic, however, was too broad for me. Each morning, just like today, I’d get up, boot my Mac Pro, NetNewsWire would load and start pulling down my RSS feeds from all over the web. Then I’d begin reading through them all 150 of them, trying to find a topic that inspired me.
The problem I ran into every morning – this one included, really – was not a lack of topics to write about, but rather an overwhelm of information. So much so that it was hard to focus on one topic to write about.
Now I don’t necessarily want to ‘blog for a living.’ I’m a web developer for small businesses who helps my clients create and execute plans to market their businesses using their websites. I’m fortunate enough to have a steady business so I rarely have days I could just write posts for hours.
Yet, I want to have a successful blog myself that helps independent business owners understand how to use a blog to market their businesses. I want to provide step-by-step instruction that will illustrate the power and effectiveness of blogging. And since I’m learning, as well, I want to show my own learning process as an example of what works and what doesn’t.
So that what I’m going to do. Beginning today, I’m going to narrow my blog focus to a ‘how-to’ of small business blogging. What I share will be a combination of what makes a blog successful. And I’ll highlight what’s working (and not working) for me.
Changing my focus, I hope to attain three goals:
- To have a respected, successful blog myself that has found its niche in the blogosphere through good posts and relationship building with other bloggers.
- That small and independent business owners can learn ‘the how’ of marketing their businesses using a blog through my and other blog content.
- Do my little part to expand the blogosphere population through educating small business owners about blogging.
So there you have it. A new direction. Well, not really a new direction…more like a refined one.
I’d love to hear what you think – including any great resources.