I’m always intrigued by Guy Kawasaki. While I know he’s controversial – and outright disliked by some, I still find amazing value in what he says.
Guy’s perspective the core of a successful businesses is to make meaning. He says, “…those companies that are fundamentally founded to change the world, to make the world a better place, to make meaning are the companies that make a difference. They are the companies to succeed. My naive and romantic belief is that if you make meaning you will probably make money. But if you set out to make money you probably won’t make meaning and you won’t make money.”
I happen to agree with Guy on this point. It’s something my good friend Adam Kayce and I were just talking about this morning.
Take a look at this short (two and a half minutes) video of Guy talking about the three ways to make meaning with your business.
He cites the three ways as to make meaning as:
- Increase the quality of life
- Right a wrong
- Prevent the end of something good
I’ve been thinking about this all morning in relation to where my business is now AND where my business is heading. Now I’m looking at my business from the stand point of all three points.
How about you? Does you business make meaning? How? Could it do more?