You know, I tell my clients all the time that if you don't like your website, you won't use it. But I never thought that it applied to me. Yet, I stopped liking my old dmiracle.com design a long time ago. I found it clunky and difficult to use. I found it not very fun or interesting to look at. I … Read more about I (finally) Switched My Website to the WordPress Genesis Framework…Why You Should Too!
I think most of you who are reading my blog have heard of WordPress. Many know it as blogware (blog software) and some - especially my clients - know it as a full content management solution (meaning you can easily edit your content using it). But I know there are some people who read my blog … Read more about Can Your Website Do This?
Is it really possible to create a viral marketing effect? Sure, it's possible to create a viral marketing strategy. And it's certainly possible to know what viral marketing is and, theoretically, how to use it. But can you just simply create a viral response in some formulated or calculated … Read more about Viral Marketing: Why You Can’t Just Force It
Word-of-mouth is certainly the most powerful form of marketing. You know how it works, you find some amazing product or use some stupendous service and you can't help but tell people about it. It's as though you've found something unique that you have to share with others. As a small business … Read more about Viral Marketing: How to Get People To Talk About You
Is choice a good thing? Walk through any supermarket here in the U.S and you'll find tons of choices. Want a simple can of soup, you have to wade through 15 different brands of chicken noodle. Or toothpaste, or cereal, or ice cream. Heck, we even have to make a choice between ketchup … Read more about Consumer Choice: Give Small Business Customers Simple Choices
People ask me all the time how do I grow my business? The answer is always quite simple, really. So simple that it can be answered in one word - change. Albert Einstein defined insanity as "doing the same thing over and over again and expecting different results." Yet how many of us can say … Read more about Small Business Advice: Learn How to Change Quickly
While I don't usually cover social issues on my blog, I do care about them. And with so many people today talking about global warming, I thought it important to touch on a subject that affects each of us who spend our days in front of the computer. Bloggers, business owners, web and graphics … Read more about The Dangers of Local Warming
What does it take to have a successful blog for your business? Denise Wakeman of Blog Squad fame asked that question of Chris Garrett. The conversation that grew created a bed of blogging tips. Watching the interview (5 1/2 minutes) Chris makes it pretty clear that a successful blog, like a … Read more about SOBCon08: Chris Garrett Asks ‘So What?’
First off, I love Christine Kane - the person and the musician. Though, truthfully, they really seem to be one and the same. Anyhow, I find Christine's music full of witty lyrics (free song download) and tons of emotion - like she's singing from her soul. I've only seen her play live twice - once … Read more about SOBCon08: Christine Kane On Blogging, Marketing and a Musician’s Future
What does it take to be successful in business? I'm guessing you can begin listing a dozen things right off the top of your head. I know I can - clear vision, business plan, marketing plan, metrics, proper positioning in a highly refined niche market, branding, marketing message, growth … Read more about What Rocky Balboa Can Teach You About Business
I get asked all the time why a business owner should be blogging or engaged in social media. The answer I give almost always revolves around creating relationships. If you've been reading a while, you know one of my favorite statements is people don't do business with businesses, they do business … Read more about Social Media Advice: You Are What You Share
There are lots of keys to creating a successful business. Yet the one that I've found to be most important - and often most lacking in small businesses is positioning. There's lots of definitions of positioning because the term is often used along side branding. The definition that I gravitate to … Read more about Small Business Positioning: What’s Your Market?