A couple weeks ago I got into a nice, heated debate with a friend over how manipulated we are by media - specifically commercials. My friend's position was that you're manipulated only if you're 'weak of mind.' He believes that if you're aware that someone's trying to manipulate you with … Read more about Small Business Marketing Advice: Should You Use Subliminal Advertising?
I've seen this happen a number of times... You work real hard to position your business just right in your target market only to find that the people buying aren't in your target market. What do you do? Well, some businesses decide that should reposition their business to reach their intended … Read more about Are The Right Customers Using Your Business?
I'm sure you've seen Apple's new hyper-thin laptop the MacBook Air - touted the world's thinnest notebook. It's so thin it can fit in a manilla envelope. If you haven't seen the 30 second TV spot yet, check this out... http://www.youtube.com/watch?v=EPza4iX6Sis Now that you have the background … Read more about A Great Parody of Apple’s MacBook Air
You've gotta watch this all the way through. It's short - just a couple of minutes. Then, I want to hear what you're thoughts are... http://www.youtube.com/watch?v=nCbXcxCARkI (can't find replacement video) … Read more about The Perfect Husband
No hiding - I'm a huge fan of RSS. The only problem I see with RSS right now is that not enough people know what it is and how to use it. What's worse is so many don't know why they should be using it. So I'm always looking for simple explanations and tutorials that can help spread the message … Read more about RSS For Everyday People
In truth, having a web-based business isn't difficult. What's difficult is getting really clear about who you are, what you do and who you do it for. The problem is, there are tons of approaches for doing this which sometimes leads to confusion. Do I need to write a business plan? What about … Read more about 3 Easy Steps to Creating a Web-based Business
Want to know one of the biggest secrets to social marketing? It's really quite simple... People share things they find enjoyable, helpful or interesting with people they know. In other words, people pass it on. That's what social marketing is about - passing it on. But sometimes we forget. … Read more about Small Business Marketing Tip: Use Word of Mouth
I have to admit, I'm a huge fan of Andy Sernovitz. If you don't know Andy, he's the author of Word of Mouth Marketing: How Smart Companies Get People Talking and, in my opinion, a word of mouth marketing expert. What I love about Andy's approach is it's all very simple. In his book he … Read more about Why Do People Talk About Your Business?
I was just getting used to Web 2.0. Want to know what Web 3.0 is going to be about? So did an audience member at the Seoul Digital Forum back in May when he asked Google's CEO Eric Schmidt to define Web 3.0. Schmidt's first response was that Web 2.0 is nothing more than "a marketing term" - … Read more about Google’s Eric Schmidt Defines Web 3.0
You've heard the term social networking, right? But do you really understand what it's about? I've found that while many have heard the term, most don't know what it really means. Yet, most of us are engaged in social networking dozens of times each day. How? Well, if you tell a friend … Read more about Understanding How Social Networking Works
Last week the D5 Conference wrapped up with a rare sit-down interview with both Steve Jobs and Bill Gates (full transcript). There's been a lot of posts written about the interview. Many folks have covered their relationship or the relationship between Apple and Microsoft. I watched the entire … Read more about Seeing Inside The Minds Of Steve Jobs and Bill Gates
Have you seen the movie The Fisher King? The movie follows an arrogant ex-radio shock jock (Jeff Bridges) as he attempts to redeem himself for his role in the murder of a homeless man's (Robin William) wife. The story weaves in and out of the Arthurian Legend of the Wounded King who was trusted in … Read more about I Only Knew You Were Thirsty