How does my website look on my phone?

Have you asked yourself that question lately? More importantly, have you looked at your site on your phone?

Well if you haven’t, you need too.

Sorry to be so blunt but this isn’t something you want to ignore. If you have a website you need to know what it looks like on your phone; you need to know is it mobile friendly or not.

And if not, you need to do something about it. Not later, now!

Here’s 3 colossal reasons you need to make sure your website is mobile friendly:

  1. It’s what your clients want – and expect from you (and your competition)
  2. Google penalizes websites that aren’t mobile friendly
  3. You are losing potential clients

1. It’s What Your Clients Want – and Expect from You

It’s a fact – your clients are not sitting front of desktops or laptops. Instead, they’re using their phones and tablets for viewing your website.

What does that mean for you? If you don’t give potential clients what they want (easy visibility and navigation so they can browse and shop while mobile), they’ll go someplace else.

Traditional websites don’t display well on mobile phones. The text is too small to read, the links too small to tap with fingers and they force people to continuously scroll side-to-side. That creates one type of experience for your visitors – A HORRIBLE ONE!

Mobile friendly websites (sometimes called mobile responsive) automatically adjusts your menus, your layout and your text and button sizes to give people a great experience on their phones and tablets – and laptops and desktops. So no matter on what device your potential clients view your website, they’re getting the experience they want – A GREAT ONE!

2. Google Penalizes Websites That Aren’t Mobile Friendly

As I’ve said, If people can only see your website properly on their computer they end up with a very unsatisfying user experience on their smartphone.

Google knows this. They know that people aren’t looking at websites on computers much anymore. They know everyone sees the web on mobile devices far more. And they know that far more searches are being done on smartphones than computers – it’s like 4 to 1.

So why does that matter to Google? Because if your website isn’t mobile friendly Google will recognize that and be much less likely to display it in search results. They warned everyone of this back in April of 2016.

Think about it from Google’s point of view: if people are searching on their phones why would Google want to provide results that give people horrible user experiences?

So if you care about being found in Google at all (and you should) you must have a mobile friendly website.

3. You Are Losing Potential Clients (likely already)

Look, this one’s simple: if your website isn’t mobile friendly you’re providing a horrible experience for people visiting your site on their phone or tablet. And if you’re providing a horrible experience what’s that say about your business?

There is no doubt you’re losing business if your site isn’t mobile friendly. And yes, that includes referrals. I had one client get a phone call asking if she was still in business because the person couldn’t read her site on her phone. And she didn’t get hired.

It’s highly likely you’re losing opportunities at new clients that you don’t even know about simply because of the poor experience people are having of your website on their mobile device. There’s no way to really measure this. But if 50% of all people are using their mobile device to browse website, you have to think that you’re eliminating 50% of all potential clients.

Stop and think…

Without a mobile friendly website you’re doing the following:

  • Not giving potential clients what they want
  • Asking Google to penalize you in search results
  • Losing 50% or more of your potential clients

Isn’t it hard enough to get new clients? Why would you want to make it even harder by not having a website that meets the simple modern standard of being mobile friendly?

Don’t ignore what your clients want. Your competition won’t. And they’ll be all too happy to serve them.

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