So much of the branding, strategy and marketing advice I see around the web answers two questions – what and why. What do you need to do and why do you need to do it.

But there’s a third question that I see rarely answered. That question…how! How do you actually do what and why?

For instance, if you have a business, you need to market your business. Perhaps you learn what types of marketing would work best for your business. You even learn why those types of marketing can help you be successful. [ continue reading & share your thoughts → ]

As bloggers, how do we balance the needs and expectations of our readers who are fellow bloggers, with the needs and wants of our readers who are new bloggers and nonbloggers?

Ever since I built Dave Schoof’s Engaging the Disquiet, I’ve had this question. To date, most of his readers are not blog savvy. They’re prospective clients who want to know more about what Dave can do for them. But often, they’re uncertain what to do with his blog. Interestingly enough, his page about How to Use RSS is among his most read posts. So I’ve been pondering this question for quite some time.

Then last week Wendy Piersall decided to ask if we’re all just members of huge blogging clique. Wendy’s posts asked the right questions so I jumped in with Bloggers, Are We Just Blogging To The Choir? We must have touched something, because for both of us these quickly became one of our most read and commented on posts. Wendy even followed up with The Risks of Growing a Blog Too Big, writing about what she calls a ‘welcome mat:’
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