I’ve had this conversation going about how best to write for both new and non bloggers while still writing for my blog-based target audience.
One of the most intriguing posts that came out of this was John Wesley’s ‘Blog’ is a Hideous Word. He writes:
Blog is a hideous word. I cringe every time I read it. And I'm a blogger. No wonder regular people don't take blogs seriously.
Blah, blah, blog.
Blog = irrelevant nonsense to the layman. Why? Because thats what it sounds like.
The worst part â€” this miserable word diminishes the power of the platform. Weblogs enable individuals to reach a global audience at minimal cost. We haven't even scratched the surface of this.
I agree with John, but maybe for different reasons. I think that the word blog, for better or worse, has a stigma attached to it of personal diaries and political pandering. Many people outside the blogosphere don’t take blogging serious. Yet, I agree with John that blogs have enourmous potential that we haven’t fully tapped yet.
What do you think? What if we stopped using the word ‘blog?’ What then? And what would we use?