490313317_5fe492deea_m.jpgYou might know that Jeffrey Veen has been working at Google for more than year. But what has he been up too?

Well, he’s been part of the team that has been redesigning Google Analytics. You can read about the whole new experience with Google Analytics to get an idea of what’s changing. Or read a great overview from Avinash Kaushik. Avainash has a ton of screen shots of the new interface, highlighting a number of new features. Last thing, take a tour of Google Analytics new features and design – definitely worth watching.

Of course reading this in Jeffrey’s blog this morning, I jumped right over to my Analytics account to see the updates. I was a bit saddened to see the same interface. I soon learned that the updates will happen to everyone’s current Google Analytics accounts over the next few weeks.

All I can tell you is the changes look incredible. As do some of the new features. Can’t wait until my account is updated.

Are you using Google Analytics? Do you find it to be useful?

Thanks to Jeffrey Veen for use of the new Google Analytics screen shot.

UPDATE: I’ve found a bunch of others who have done reviews of the new Google Analytics.

Reader Interactions


  1. Brandon Wood says

    I’m still waiting for my account to be updated as well. From what I’ve seen in others’ reviews, the new interface looks pretty amazing!

  2. Dawud Miracle says


    I know. I’m chompin’ at the bit to be able to play with it. I’m sure it’s going to take a bite out of my workflow for a bit of day.

    Hey, thanks for commenting. Just a note, you happened to write my 1500th comment. So thank you again.

  3. Tammy says

    Dawud, thanks for not only the info on the Google Analytics changes but also the great additional resources. It’s a real value-added that you offer this kind of information. I’ve had a GA account for a while but have disliked the interface and have focused on using other services instead…I guess it’s time to go on there and take a new look!

  4. Dawud Miracle says


    You’re certainly welcome. I think GA is great. I know not everyone does, but it works for me.

    I’m just happy I could offer something that’s of use to you.

  5. alin rosca says

    I think the new Google Analytics sucks: they just developed a cool product, without understanding its purpose and the users’ needs.

    They fell in love with the product & features so much, they completely forgot about the end user. The result is an application that has the coolest features, is very powerful… and very cumbersome to use. It takes twice as many steps as before to get a report.

    For instance, you can’t easily see the “inside day” chart of visitors (hourly data); you can’t easily see the geolocation of the visitors: it doesn’t help to know they came from the U.S. A lot of web sites are local in nature (or they run geolocalized marketing campaigns), so how about seeing how many visitors came from Kansas City, Jacksonville or Portland? With the new Analytics, you have to go through a few steps to get that simple data, which should be on the Dashboard; Also, the Traffic Source shows “search engines” and “referring sites,” which doesn’t help: which search engines? which referring sites? Now you have to go through a couple of steps to find that out.

    It doesn’t help me that the New Analytics has a bunch more features and they’re really cool, when it’s a lot more cumbersome to use. When I use a product five times a day I can’t care less about how cool it is, I care a lot more about how functional it is. And the new Google Analytics is anything but functional.

  6. Dawud Miracle says


    Fashion should always follow function. I understand your perspective. It’s been a little difficult at time finding some of the stats. But I’m personally happy with how much cleaner the functionality is. I guess everyone has their need.

    Thanks for sharing.

  7. Suddenly says

    [quote comment=”7396″]I think the new Google Analytics sucks: they just developed a cool product, without understanding its purpose and the users’ needs…quote]

    I agree with you. The new interface sucks.
    I have to perform many steps to get a certain result which was easily to get with the old interface.

  8. Dawud Miracle says


    I understand. I’ve found the new GA to have a bit of a learning curve over the old version. It took some time, but I’m quite happy with it myself.

    Too bad they’re not offering the old interface any longer.

  9. Cagatay Belgen says

    I am not satistied with the new interface. It would have been great if there were a opt-out option and turn back to old interface. When I use the new interface it is very easy to get confused and lost.

  10. Reinoud says

    The new interface is terrible. I can now only get reports in percentages. Overview tables (what used to be ‘all navigation’) are gone. All I get is a few ‘key numbers’ on a page. Everything seems to be shoe-horned into one template and now it takes me 5x as many clicks to get numbers I could see in one view. Now all I get is a kind of pre-digested report. Just give me my data please!

  11. Dawud Miracle says

    I’ve had some of your frustrations as well. I think I’ve been able to find most of the stats from the old interface, they’re just accessed differently. It would be nice if they gave us the old interface as an option.


  1. […] Ok, so maybe I’m a little behind the times – but tonight I just received an email from the Google Analytics crew that my account had been upgraded to the new beta version. My account wasn’t upgraded until a week or so after the first bloggers started writing about it, so I had already seen a preview of what was in store for me, and I couldn’t wait to get my hands on it. […]

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