Reader Interactions

Comments

  1. One problem we have run into is getting our customers (who are not very tech savvy) to read our blog. The difference in readership between young and old (for our clients) is amazing.

  2. Hi, Dawud – I just want to echo your thoughts on the power of using a blog to create info products, particularly #7.

    About a year ago I began testing ideas for my first book out on my blog for fellow mediators, and ended up blogging about 75% of the book. I got tons of feedback (most via email, since many mediators aren’t tech savvy and tend to hesitate about comments on blogs) that really helped me shape the final book.

    And, as you know (as someone who generously donated to my virtual book launch) my book hit the shelves in February, a far better product because of my blogs.

  3. I have created an ebook on April which is a collection of my 40 articles written on my blog.

    I’m giving it for free but I need some more ideas to market it more further, any ideas?

  4. Julian,
    What if you forgot about it being a blog and talked about it being a space where people can read and interact with great content? Think about your audience and their needs and meet them where they are.

    Tammy,
    Thanks for the great feedback. But I can’t let you mention your book, Making Mediation Your Day Job: How to Market Your ADR Business Using Mediation Principles You Already Know without giving a link to it.

    How did your blog, then, help with the launch?

    Website Office,
    Thanks. What’s one topic you’d like me to write about that you’ve not seen here yet?

    Tamal,
    Get it in hands of bloggers who know your work and ask them to look it over and review it if they feel it’s worth a review to their readers.

    Also, there are a number of free pdf banks you could get it listed in.

    After that, get it in front of the specific people it’s targeted for.

    Karin,
    So good to see you back, first off. How have you been?

    Sounds like you’re right on track. Let me know when you’ve got something to show; I’d love to take a look at it.

  5. Hi Dawud!

    Yes to question one – even started a special blog for it – now all I have to find is time (question 2 and 3 answered ;-))
    I’m planning to use Camtasia for the creation of a ‘training course’ – do-it-yourself program to learn how to use a specific online software program.
    And I’ll be using Paypl, not just for payment collection, but if you connect it with AWeber the correct way it works as an instant delivery vehicle for every information product you’re selling.
    (That will be one of the topics in my own info-product)

    Biggest hurdle till now: time, time, time!

    Karin H. (Keep It Simple Sweetheart, specially in business)

  6. Book authors are using blogs to create the first draft of their book.

    Perhaps the end result will not have the same outline as the table of content, but certainly it is closer to what’s the readers want, based on the feedback from the blog audience.

  7. It’s pretty awesome how one can just take previous posts from their blog, collect them together, and make money from it. That’s what I call recycling!

  8. This is something that I’ve long thought of. However, I think what’s most kept me from creating my own informational products is quite simple: the idea.

    I think that it’s easy to create something, but not necessarily something useful.

  9. I will completely agree with you here “When she came up with the idea to create her informational product, she went back through old posts to use the ones that would fit as content.”

    But it could be a co-incident

  10. I have just started to blog. I am still learning the technology! I hope that someday I will get to the stage where I may be able to offer an ebook. I am saving this post by copy pasting it in a word document for reference on that day!

  11. Hendry,
    I’ve seen that to be the case. Yet it seems that publishers aren’t hip to this yet. How could we change that?

    Tommy,
    Recycling and profiting.

    Kolly,
    What would be useful to your audience – whether readers or prospects?

    Ramana,
    Going by what I’ve suggested, what would stop you from planning your content for an ebook now?

    Buy,
    Actually, not really a coincidence at all because I suggested it to her. She’s got more than 2000 posts and much more ebook content to come.

  12. Dawud, to answer your earlier question: My blog helped market the book in several important ways:

    1 – I already had an audience for the book in the subscribers to my blog, and many of them did buy the book (and took the time to tell me).

    2 – People who were new to me or my blog could sample the blogged portions of the book before purchasing the print edition.

    3 – People who’ve found the book through other venues, like Amazon, have looked me up and found my blog, which helped them decide to buy the book.

    4 – I placed reader-only resources on my blog and blogged about it, encouraging folks to buy the book to gain access to those password-protected resources.

    5 – And, of course, I’ve placed buzz about the book, links to reviews, and announcements about book signings, teleseminars and the like in blog posts to continue the book promotion. Other mediator bloggers are also linking, helping promote the book and the blog alike!

  13. Dawud, I am yet to zero in on a informational product. I am just about to start on one subject and see how it works. It may well turn out to be the ebook that I will write.

    In the meanwhile, I am getting into a rhythm of writing and getting used to the mecahnisms of blogging. This is vital for me, as I am not a webmaster or anything fancy like that. Simple things like uploading a photograph takes the juice out of me!

  14. I have a free sleep guide and an e-Book, but my e-Book was not very good, so I just rewrote it and about to “launch” the 2nd edition this Thursday.

    My biggest obstacle has been what to offer in my free guide that is both useful but not giving away too much that people won’t buy anything from me. 😀

    To overcome it, I read “Coaching Millions” and rewrote my free guide and as I said above, rewrote my e-Book. We’ll see if it works.

    My main problem right now is knowing what to charge for it. I was told the ideal price for an e-Book is between $27 & $47. On the one hand, I think that’s high but on the other maybe it’s not.

    Decisions. Decisions.

  15. Tammy,
    Wouldn’t that process be a great set of posts – or even an info product – in and of itself?

    Ramana,
    Please keep us updated on how your info product goes.

    And you don’t have to be a web designer to get this blogging thing down. Just have patience with yourself and ask for you help when you need it. I’m always here to offer guidance and advise.

    Andrew,
    Think – vision, strategy, plan, action, track.

    Nicole,
    I applaud you for redoing your ebook. And I love our honesty around it not being very good. Thanks.

    For pricing…offer an introductory price at the lower side and see what response you get. You can always decide to leave it at that price – or even lower it if necessary. And you can make any choice on the price and use it as an advantage in your marketing. It’s simple to do and still be honest.

  16. Hi Dawud

    You’re on the spot, information brings the money today, not physical work.

    Your brain is Your most valuable income generator. Train it well.

  17. Great post. I just started my new real estate investing blog and I’m in the middle of creating a new ebook as an incentive to joining my mailing list. My issue is i don’t have enough current online content to draw from to create it. So even though I’m creating it from scratch, I’m going to do posts on all the content anyway so I can get credit from Google for the content. It’s all about the long tail baby!

  18. I will completely agree with you here
    “Create great informational products and you’ll have something that you can sell for a long time. That means a stream of passive income. Do this a few times and you’ll have a fleet of info products with the potential of a significant, long-term passive income stream.”

  19. I must agree with Tommy “It’s pretty awesome how one can just take previous posts from their blog, collect them together, and make money from it. That’s what I call recycling!”

  20. To overcome it, I read “Coaching Millions” and rewrote my free guide and as I said above, rewrote my e-Book. We’ll see if it works.

  21. Ahh.. been looking for good views about landing pages, I found only a few helpful and free info such as this one.. Thanks for sharing us this info, Creating good landing pages is one of the biggest challenges that I’ve encountered… I don’t want to just create some junk pages ’cause I want to maximize my profits and finding good info like this really means a lot..

    Thanks a bunch, will also add this to our web copy resource list..

    Kudos!

  22. Hi Dawud,
    I wouldn’t argue the idea itself ’cause it worth trying anyway, but there is something to add:
    before starting your own project define your target audience and it’s size ’cause there might be not enough interest and people worth efforts.
    Thanks
    Guy

  23. Hi Dawud

    Very informative post. Thanks.

    By the way , can anyone provide a good resource for good and affordable proof readers?
    Also I am planning to create landing page for my e-book and I don’t have any testimonials. Is it worthwhile putting up landing page without testimonial? Any other ideas?

  24. Very True but i want to discuss here about landing page.

    The most important part of your selling is landing page where your user will land.

    Landing page overview, look and feel create impact on user to stay here or not.

    It tack some time to design a good and attractive as well user catching landing page which dragging user to buy some one and not to leave page as fast as he/she come.

    This small exercise can create awesome impact on your sell.

    The other information provided here is awesome to start initially but never tack landing page too easily as it is a last gateway to earn.

    best of luck

  25. It would be better if you have some testimonials on your site, because people nowadays are very careful when they shop online. They usually look for feedbacks, or a good track record, such as testimonials, prior to buying something. Adding a video to your site would also help in grabbing your reader’s attention, and will somehow turn them into buying customers.

  26. I know that an audience loves to see changes happen that they recommended or have a special interest in. It establishes a good connection and improves the relationship. I don’t like it when I take the time to send feedback and nothing happens, or I give up on the site before they are able to respond.

  27. Wow…this is actually quite a very good and thorough post. I think the most challenging thing would be to make the book/product cohesive. I have a blog about dancing as I teach dance, and if I were to compile the top 10 articles into a book, it would be for lack of a better term, “all over the place”. One article would be for beginners, the next for advanced, etc… Any thoughts? I suppose I would make two products, one for beginners and one for advanced but then I only have enough posts for say 30% of a product. Well I suppose instead of using my blog to create a product outright I would be using it gauge interest and prepare a product. (maybe I just answered my own question! Sorry this meant to be a question, not my own little brainstorming board!). Anyway, thanks for the awesome post! As you can see it’s got some wheels turning in me 🙂

  28. I found it easy to write but hard to market these info products.

    I guess unless you invest heavily in things like professional landing pages and advertising it would be quite difficult to launch.

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  30. Really Informative post Dawud!

    I love creating informatoin products mainly because they do so welll o the web.

    But getting strated for most people is tough. People will often say they can’t write or they just don’t have confidence in themselves. I think if they could just move past that, they would see the potential this business model has.

    There are so many really knowledgable people out there that could really profit on what they know.

    One thing that has excited me is the ability to get your ebooks out on Kindle.

    You offer so many great suggestions that will inspire people.

    Thanks for the great post.
    Liz 🙂

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