Being a web business developer, I know quite a bit about strategy, planning and marketing a static small business website. I know how to drive traffic and convert that traffic down a marketing pipeline into your products and services. It’s basically just a formula, mostly.
Over the years I’ve seen my static site’s traffic fluctuate up and down a bit – but never in large amounts. Traffic usually just went up steadily. Sometimes I’d get blips by placing articles or running campaigns, but they were never huge spikes and they often returned to their nice, easy upward slope once the campaign was finished.
Then I got into blogging. Really just three weeks ago. Yeah, I’ve got older posts I wrote during my psuedo-live development time. But I wasn’t pinging and had no outgoing feeds. So I think of my blog as beginning three Sundays ago when I ‘officially’ launched it.
And boy have my traffic patterns changed.
Almost from the first day, I saw increases in traffic. And over the first week, as I posted once each day, got involved with MyBlogLog and commented on other blogs, I saw a much more agressive upward trend – with some really interesting spikes in my traffic patterns. My blog had definitely changed my reach just in the first week.
Over that first weekend, I didn’t post at all and watched my traffic pattern drop just a bit below its pre-blog state.
The second week saw a steeper climb as I returned to writing on Monday and made more comments on more blogs. I also spent some quality time with MyBlogLog that second week. By week’s end I had some pretty interesting results:
- In my first two weeks of blogging, I had more unique visitors to my site than my best entire month of 2006.
- More interesting was that after two weeks, my page views were 150% higher than my best entire month of 2006.
- Lastly, my time per page view went up almost 1 full minute.
If trend continue, my first month of blogging should bring me more than double the unique visitors to my site as my best month in 2006. I should also see my page views rise 300% over my best month in 2006.
I’m not entirely surprised by these results. What I am surprised about, however, is how these results came with, what I consider, very little work. Basically, all I did was:
- Write one blog post each day – usually early in the morning. A couple of days I wrote two posts.
- On each post, I linked out to other blogger sites and posts
- I spent about 30 minutes finding and commenting on various posts.
- I joined and spent about five hours total with MyBlogLog. Then I visit once-per-day to check for updates and write comments.
That was it. I also managed to begin relationships with a couple of bloggers, Gary Conn and Gleb Reys. And, I had one of my posts, Why Would I Possibly Want to Link to My Competition, highlighted at LexBlog.
All-in-all, I would say it’s been a successful first two weeks. Interesting considering I have so many more plans for developing and reaching out with my blog. Today, the sky seems like the limit. I’ll keep you updated.
Tell me or link me to stories of your first weeks blogging. I’d love to hear more…