Think about it, you’ve worked so hard to get that visitor to your site. You’ve designed, edited, optimized and submitted your site ’til it’s just right. Now that you’ve ‘got ’em,’ you need to keep ’em, right? You gotta convert ’em! And the last thing you want ’em to do is leave your site for the competition. Hence your website becomes like an island where you want visitors to land, but not leave. Am I right?
Well, that’s the perspective of many ‘so-called’ web marketing experts. And it’s certainly the perspective of most small business owners I know. A perspective that isn’t without merit if you’re struggling to get traffic to your site in the first place. That includes almost all traditional small business websites.
Then along comes the blog. And it blows out of the water many of the traditional marketing approaches. Now, not only is it not necessary, it’s not even wise for your website to be an island that keeps visitors from getting off.
Blogging changed everything. Now you get rewarded for linking to your competition with more visitors, higher search engine rankings and greater readership.
And you get to build mutually beneficial relationships. Yes, with your visitors. But also with your ‘competition.’ You comment on and link to their blogs and it’s likely that they’ll comment on and link to yours. That extends your blog’s reach into ‘their market.’ And even if they don’t link to you, you can leave a link to your blog in the comments you leave – which will reach other commentors. That, in turn, can increase your readership.
I know, I know…I hear it from my marketing friends too…’It just doesn’t make sense to send people elsewhere when you want them to buy from you.’ Yet considering thinking about it not as ‘sending people elsewehere,’ but as adding benefit to your visitor’s lives/businesses through your own website. Isn’t that why you’re in business?
So you can see that blog marketing has changed a lot about how we use the internet. It’s also changed how we think about and market out businesses. And this is one of those times where the change is a good one.
If you want to read more on this topic, take a look at these articles:
- Jack Humphrey’s, Give Links to Gain Authority Status
- Brian Clarks’s, Why Linking to Other Blogs is Critical
- Chris’s, Link the Competition for More Blog Traffic
- Kevin O’Keefe, Linking to and Blogging about Competitor’s Blogs is Smart
- Tris Hussey, Have We All Stopped Linking?