Of course you would, right? Afterall, it is your voice and you should know your voice.
Read your last 5 blogging posts, do you really hear your own voice? The voice that you speak with in everyday life – to your friends and family? Or do you hear a different voice?
On one of her podcasts, Heidi Miller, talks about how we feel the need to be ‘stiff’ or what I call, proper, when we start sharing a message that will ‘go out to the masses.’ One interesting point she makes is that we’re so often concerned about our presentation being perfect, that we forget about it reaching the audience we’re speaking too.
I’ve struggled with this too. But what I’ve come to realize is that people don’t need me to be perfect. They don’t need, nor do they expect me, to always be right on, to say the perfect thing. Look at me, I’m using perfect in three consecutive sentences – that’s not perfect (ooooh!).
On our blogs, our audience wants to engage us. They want to get to know us. Not as website owners – but as people. And the easiest way to do allow that is by having a conversation. A relaxed, open, honest conversation about what you know and don’t know, have learned and have yet to learn.
It’s not going to hurt your business to be open and honest – to be a real person. It’s actually going to help it. People want to do business with people, not businesses. They want to know you’re real. And they want to know you can help them. No better way then to use the sound of your blogging voice to create a relationship with them.
Read Dave Taylor’s advice on finding your voice.
So, do you recognize your own voice in your blog? If so, how did you find it?