With small businesses one fact is true today, your business website should be a central hub for your business. Your business website should effectively represent your brand while providing ways for your leads to easily engage you. All roads in your business should lead back to your website, … Read more about 8 Common & Critical Small Business Website Mistakes You Don’t Want to Make
Without a Community, Your Website is Useless
Imagine if you developed subdivisions and built houses for a living. What would it be like if you built a bunch of beautiful homes complete with garages and drives, but didn't build the streets that connect them? How could you possibly sell all your homes and develop a thriving community if people … Read more about Without a Community, Your Website is Useless
Remember, Your Website Is a Sales Tool – Don't Be Afraid to Use It!
If you have a website, it serves one purpose - to sell something! Whether you're selling goods and services or ideas and opinions - websites are about selling. If you have an offer, you want people to buy it. If you like something, you want people to try it. If you believe something, you want … Read more about Remember, Your Website Is a Sales Tool – Don't Be Afraid to Use It!
Is Your Business About Relationships? …and Why It Should Be!
What is your business about? Is it about branding and marketing? I'm sure it is. Is your business about sales and profits? I sure hope so. And is it about making some difference in the world? Ideally, that would be nice. But branding, marketing, sales and making a difference require one thing - … Read more about Is Your Business About Relationships? …and Why It Should Be!
The Absolute, #1 Reason Small Business Owners Should Be Blogging
Poke around the web and you'll find numerous opinions on why, as a small business owner, you should be blogging. Some say you should blog to increase your reach. Blogs can certainly help you reach a larger audience faster, and often cheaper, than your usual website. Toss in social media and you can … Read more about The Absolute, #1 Reason Small Business Owners Should Be Blogging
Why Your Twitter Followers Aren't Leads…Or Are They?
Can Twitter really help your business? Or is it just another place on the web to waste time. This is something I get asked all the time by clients, prospective clients and just about anyone else I meet and chat with. Heck, my mom called me a few weeks ago just to ask me, "what is Twitter?" So if … Read more about Why Your Twitter Followers Aren't Leads…Or Are They?
Why You Want to Find Your Niche Market and Then Dominate It!
Yesterday I had an interesting, but short, conversation on Twitter where I said, "The key to a successful small business - find a highly specific, targeted niche and dominate it!" And I meant every word. I work with business owners all the time who aren't sure about what they want, what they're … Read more about Why You Want to Find Your Niche Market and Then Dominate It!
Small Business Advice: Are Your Customers Morons?
I was thinking this morning about what makes a great relationship. According to James from Audio Mecca, it's necessary to accept "that the other fellow is not a moron." I keep saying again and again that conversation leads to relationship and relationship leads to business. No matter whether we're … Read more about Small Business Advice: Are Your Customers Morons?
Social Media Advice: You Are What You Share
I get asked all the time why a business owner should be blogging or engaged in social media. The answer I give almost always revolves around creating relationships. If you've been reading a while, you know one of my favorite statements is people don't do business with businesses, they do business … Read more about Social Media Advice: You Are What You Share
A Key To Great Social Media Relationships
Remember the days when the internet was like listening to news radio? You'd search the dial for news and interesting topics. Then came talk radio. Now people could call in and add their two cents to the topic discussed by the host. I often think of social media as being like talk radio. For … Read more about A Key To Great Social Media Relationships
"I’d Like To Blog, But I Just Can’t Write"
You wouldn't believe how often I hear statements like this. And from intelligent, engaging and interesting people. People who are professional and well-spoken. Without a doubt we fear writing. But why? I've thought about this questions a bunch over the years. But seldom have I considered writing … Read more about "I’d Like To Blog, But I Just Can’t Write"
Life Has Just One Constant…
As far back as I can remember I've wanted to make a difference in people's lives. When I was 3 years old, I told my parents I was going to be a firefighter so I could “make people's houses not burn down.†Around 10 I decided I wanted to be a doctor so I could help sick kids. By the … Read more about Life Has Just One Constant…
