I’m in a discussion with Lyle Lachmuth about how much writing skill does it take to be a great blogger. His perspective is that
…great writers, powerful Bloggers, are born! Yep! Born to write.
I actually don’t think that’s the case at all. I don’t think great writers necessarily make great bloggers. Nor do I think you need to have great writing skills to be a great blogger.
My opinion is that
great bloggers (okay, let’s stop using great right here) good bloggers are people who are good communicators. They’re people who like other people; who want to engage in relationships and enjoy conversation. Good bloggers are stimulated by others as well as stimulate others. And while having really good writing skills may help a good blogger communicate more effectively, it’s not a criteria for successful blogging.
So if not great writing skill, what qualities do we need to be successful bloggers?
I’ll throw in passion. You’ll build more readership when you write from your passion than you will if you craft excellent prose. People are inspired by passion. They’re moved to act and to change.
Passion comes from authenticity, from openness and from caring. So I don’t think you need to be a great write to be a
great good blogger.
What do you think it takes to be a
great (darn it) good blogger?