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The Absolute, #1 Reason Small Business Owners Should Be Blogging

Poke around the web and you’ll find numerous opinions on why, as a small business owner, you should be blogging.

Some say you should blog to increase your reach. Blogs can certainly help you reach a larger audience faster, and often cheaper, than your usual website. Toss in social media and you can gain a large following quickly. So it’s gotta be reach, right?

It could be. But increasing the reach of your website doesn’t mean you’ll land more clients or get more customers. The blogosphere is full of bloggers who have tons of traffic and are making pennies.

Another oft-quoted reason for blogging is search engine optimization. And it’s true, there are some pretty major SEO benefits to blogging. Blog posts tend to be more keyword centric since often they’re on a specific topic. Then there’s the backlinking opportunities that can come with a well-written blog post. So it’s gotta be the SEO factor, doesn’t it?

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5 Reasons to Turn Your Content into Informational Products

I’m constantly amazed at the amount of content that gets published to the web every single day.

If I just count myself, I probably published a total of 100 website pages from 1997 to the end of 2006. Since then, however, I’ve published more than 2000 articles/posts on the web between my 3 websites, articles I’ve submitted, guest blog posts and content I’ve written for the membership sites I’m a resident expert in.

That’s remarkable. And if you consider that I wrote daily from the beginning of 2007 until some time late 2008, it’s even more remarkable that I’ve produced that much content. Interesting thing is I’m not close to being as prolific as many of the bloggers out there.

But what’s happening with all this content? How are people using it once it’s published? Or two weeks later? Or a year later? Is there something more we can all do with our content then just publish it online and move on to the next post? Perhaps there’s something more we can do with all this content – something that generates income.

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