I can't tell you how many calls and emails I get from small business owners who have had a bad experience with their web designer or their marketing coach. It seems so common. Maybe 1 in 3 of the people who contact me do so because they've not gotten what they've needed from the person they're … Read more about Be Careful Who You Ask For Help With Your Business
You know what you know, right? You know something that other's don't. Or at least your perspective on a topic is unique. But does any of that matter of you can't communicate it? From my post yesterday, How Not Knowing Something Makes You More Of An Expert, an interesting conversation emerged. I … Read more about Are You An Expert If You Can't Share What You Know?
How well can your clients, customers and prospects explain what you do? This is one of the questions that every business owner needs to be asking themselves all the time. Too often, we focus so much on developing our business that we forget why we're developing our business in first place. Sure, … Read more about Can Your Audience Tell You What You Do?
Is marketing about transactions? Is it about communication? Is it about conversations? Or is it about relationships? Of course, marketing isn't about one thing in particular. Yet marketing tends to focus on one, specific outcome - often the transaction. But what happens if we only focus on … Read more about How Is Marketing About Relationships?
Yesterday I did one of my free 25-minute phone consultations with a prospective client. She is a communications expert who helps companies and organizations get the word out about what they do well. In some ways, she's a marketing copy writer. So we talked about her business and how she wants to … Read more about What Problems Does Your Business Solve?