She says, “You allow your subconscious to do the work for you.”
Pretty simple, huh? But what does it mean?
Well, for me, it means getting out of the way of making your words perfect. When I’m writing a blog post, I’m not writing for a Pulitzer or to recreate the English language with flowing prose.
Rather, I’m looking to express my thoughts, ideas, opinions and knowledge just as I am…just as if we were having a conversation. That’s the way I approach writing – as a conversation…a conversation with you.
So, forget all the rules you learned in school (though spelling, punctuation and simple grammar are quite helpful). Forget that your 7th grade English teacher told you math was your subject not writing (yep, happened to me). And just write. Write how you speak. In other words, have a conversation with your readers.
And when you feel like you’re writing in a conversational style with your readers, then check out these resources to help you go to the ‘next level:”
- Brian Clark’s Copywriting 101
- Brian Clark’s Magnetic Headlines Series
- Okay, basically any post on Copyblogger
- Darren Rowse’s How to Be a More Creative Blogger – Methods of Creativity, How to Write Home Run Posts
- Lorelle VanFossen’s posts on ProBlogger Blogging Tips: Writing Purposeful Content, Telling Your Story With Words and Images and Blogging Is About Writing
- Leo Babauta’s The 4 Pillars of Writing Exceptional Blogs
- John Wesley’s How to Write Something Worth Reading
- Daniel Scocco’s How to Use Punctuation Correctly
- Aaron Wall’s Less Writing, Higher Quality
Really, there’s tons of great posts on copywriting in the blogosphere. These are only a few.
What are you favorite posts? When sitting down to write, what’s really worked for you? And what do you think of the ‘best copywriting tip ever?’ Is it?